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Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án - Phần 5

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Câu 1: In tourism marketing, what term describes the characteristic that a hotel room or an airplane seat cannot be stored for sale at a later date if it remains unsold today?

Câu 2: Which pricing strategy involves adjusting rates in real-time based on fluctuating demand, competitor prices, and other external factors?

Câu 3: What is the primary benefit of 'User-Generated Content' (UGC) for a travel destination's marketing strategy?

Câu 4: When a tour operator segments its market based on 'adventure seekers', 'luxury lovers', and 'eco-conscious travelers', which segmentation base is being used?

Câu 5: What does the 'Physical Evidence' component of the 7Ps marketing mix refer to in the context of a luxury resort?

Câu 6: What is a major disadvantage for a small hotel when relying too heavily on Online Travel Agencies (OTAs) like Expedia or Booking.com?

Câu 7: Which of the following is an example of a 'Pull Factor' in tourism motivation?

Câu 8: What is 'Greenwashing' in the context of tourism marketing?

Câu 9: In the hotel industry, 'Upselling' refers to the practice of:

Câu 10: Which model is most commonly used to measure the gap between customer expectations and their perceptions of service quality?

Câu 11: What trend is described by the term 'Bleisure travel'?

Câu 12: Why do destination marketers often target 'Micro-influencers' rather than major celebrities?

Câu 13: 'Service Blueprint' in tourism marketing is primarily used to:

Câu 14: What is the main goal of 'Internal Marketing' in a travel agency?

Câu 15: Which concept refers to the 'dreaming' or 'researching' phase of a traveler's journey before they make a booking?

Câu 16: What does 'Price Parity' mean in the distribution strategy of a hotel?

Câu 17: Marketing tourism to sites associated with death, tragedy, or the macabre is known as:

Câu 18: In a SWOT analysis for a travel company, a 'new government regulation that restricts international flights' would be classified as a:

Câu 19: What is the primary purpose of a Destination Management Organization (DMO)?

Câu 20: Which marketing tool is used to visualize how a destination is perceived by consumers relative to its competitors?

Câu 21: What does the 'Glocalization' strategy involve for an international hotel chain?

Câu 22: How does Virtual Reality (VR) technology assist in tourism marketing?

Câu 23: What is the 'Instagrammability' factor in destination marketing?

Câu 24: In tourism, 'CRM' stands for Customer Relationship Management. Its main goal is to:

Câu 25: Which of the following is a 'Direct' distribution channel for a resort?