Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án - Chương 2
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Câu 1:In Edward T. Hall's framework, which type of culture relies heavily on non-verbal cues and the environmental setting to convey meaning rather than explicit verbal communication?
💡 Lời giải chi tiết:
According to Edward T. Hall, high-context cultures utilize implicit communication where the context of the interaction is just as important as the spoken words. Kết luận Lý giải High-context culture
Câu 2:According to Hofstede's cultural dimensions, a society that accepts an unequal distribution of power and maintains strict hierarchical structures is described as having:
💡 Lời giải chi tiết:
Hofstede defines High Power Distance as the extent to which less powerful members of organizations accept and expect that power is distributed unequally. Kết luận Lý giải High Power Distance
Câu 3:What term is used to describe the political risk when a host government seizes a foreign company's assets but provides some form of financial compensation?
💡 Lời giải chi tiết:
In international business, expropriation refers to the legal seizure of private property by a government for public purposes with compensation provided. Kết luận Lý giải Expropriation
Câu 4:Which legal system is primarily based on a comprehensive set of written rules or codes rather than judicial precedents?
💡 Lời giải chi tiết:
Civil law systems, derived from Roman law, rely on codified statutes to determine legal outcomes rather than previous court rulings. Kết luận Lý giải Civil Law
Câu 5:The 'Big Mac Index' published by The Economist is a popular tool used to illustrate which economic theory in international marketing?
💡 Lời giải chi tiết:
The Big Mac Index uses the price of a McDonald's burger to compare the relative value of currencies based on the theory of Purchasing Power Parity. Kết luận Lý giải Purchasing Power Parity (PPP)
Câu 6:Which type of trade barrier involves a limit on the physical quantity of a specific product that can be imported into a country during a given period?
💡 Lời giải chi tiết:
An import quota is a non-tariff trade barrier that restricts the volume of goods allowed into a country to protect domestic industries. Kết luận Lý giải Import Quota
Câu 7:When a firm unconsciously uses its own cultural values and experiences as a basis for making decisions in a foreign market, it is practicing:
💡 Lời giải chi tiết:
James Lee defined the Self-Reference Criterion as the unconscious reference to one's own cultural values when analyzing a foreign environment. Kết luận Lý giải Self-Reference Criterion (SRC)
Câu 8:In Hofstede's dimensions, a culture that values competition, achievement, and material rewards for success is characterized by high levels of:
💡 Lời giải chi tiết:
Hofstede's Masculinity dimension represents a preference in society for achievement, heroism, assertiveness, and material success. Kết luận Lý giải Masculinity
Câu 9:Which level of economic integration allows for the free movement of goods, services, labor, and capital among member nations and establishes a common external tariff?
💡 Lời giải chi tiết:
A common market goes beyond a customs union by removing barriers to the movement of factors of production like labor and capital. Kết luận Lý giải Common Market
Câu 10:The 'Silent Language' of international business, as described by Edward Hall, includes which of the following elements?
💡 Lời giải chi tiết:
Hall's concept of 'Silent Language' emphasizes non-verbal communication factors such as time (chronemics) and personal space (proxemics) in different cultures. Kết luận Lý giải Space, Time, and Friendship patterns
Câu 11:What is the primary objective of the World Intellectual Property Organization (WIPO)?
💡 Lời giải chi tiết:
WIPO is a global forum that works to develop a balanced and effective international intellectual property system. Kết luận Lý giải To promote the protection of intellectual property worldwide
Câu 12:complete ban on trade with a specific country, often imposed for political or security reasons, is known as a(n):
💡 Lời giải chi tiết:
An embargo is a government order that prohibits trade with a specific nation, often used as a tool of foreign policy. Kết luận Lý giải Embargo
Câu 13:Which financial strategy is used by international marketers to protect against potential losses caused by fluctuations in currency exchange rates?
💡 Lời giải chi tiết:
Hedging involves taking an offsetting position in a financial instrument to reduce the risk of adverse price movements in currencies. Kết luận Lý giải Hedging
Câu 14:In a society with High Uncertainty Avoidance, consumers are likely to be:
💡 Lời giải chi tiết:
High Uncertainty Avoidance cultures feel uncomfortable with ambiguity and therefore prefer established brands and low-risk choices. Kết luận Lý giải More likely to prefer well-known brands and clear warranties
Câu 15:Which term describes the sociological belief that one's own culture is the 'center of everything' and superior to all others?
💡 Lời giải chi tiết:
Ethnocentrism is the tendency to view one's own group as the standard against which all other groups are judged. Kết luận Lý giải Ethnocentrism
Câu 16:The Foreign Corrupt Practices Act (FCPA) is a U.S. law that primarily prohibits:
💡 Lời giải chi tiết:
The FCPA was enacted to prevent U.S. firms and their representatives from using bribery to influence foreign officials for business advantages. Kết luận Lý giải U.S. companies from paying bribes to foreign government officials
Câu 17:Which indicator measures the total value of all goods and services produced by a nation's residents, regardless of where the production takes place?
💡 Lời giải chi tiết:
GNI includes the value of all goods and services produced by a country's nationals both domestically and abroad. Kết luận Lý giải Gross National Income (GNI)
Câu 18:The acronym BRICS, used to identify major emerging economies with significant growth potential, originally referred to which group of countries?
💡 Lời giải chi tiết:
The BRICS acronym represents Brazil, Russia, India, China, and South Africa as influential emerging markets. Kết luận Lý giải Brazil, Russia, India, China, South Africa
Câu 19:What is the political risk strategy known as 'Domestication'?
💡 Lời giải chi tiết:
Domestication involves host government pressure to increase local participation in a foreign firm's ownership and management over time. Kết luận Lý giải The gradual transfer of foreign ownership to local citizens or government
Câu 20:In international trade, what does the 'Most Favored Nation' (MFN) principle under WTO rules mean?
💡 Lời giải chi tiết:
The MFN principle requires that any trade advantage granted to one WTO member must be extended to all other WTO members. Kết luận Lý giải A country must grant the same trade concessions to all WTO members
Câu 21:Cultures that view time as linear, where punctuality and 'time is money' are emphasized, are classified by Edward Hall as:
💡 Lời giải chi tiết:
Monochronic cultures (like the U.S. or Germany) focus on doing one thing at a time and value schedules and promptness. Kết luận Lý giải Monochronic
Câu 22:The legal doctrine of 'Sovereign Immunity' implies that:
💡 Lời giải chi tiết:
Sovereign immunity is the principle that a state is immune from the jurisdiction of foreign courts regarding its public actions. Kết luận Lý giải A government is exempt from being sued in the courts of another country
Câu 23:Which of Hofstede's dimensions describes a society's preference for maintaining traditions and norms while viewing change with suspicion?
💡 Lời giải chi tiết:
Short-term orientation reflects a society's focus on tradition and fulfilling social obligations rather than long-term persistence and thrift. Kết luận Lý giải Short-term Orientation
Câu 24:What does the term 'Gray Market' (Parallel Importation) refer to in international marketing?
💡 Lời giải chi tiết:
Gray marketing occurs when authentic products are diverted from one market and sold in another by unauthorized intermediaries, often due to price differences. Kết luận Lý giải The legal sale of goods through unauthorized distribution channels in another country
Câu 25:Which type of legal system is based on the interpretation of the Quran and other religious scriptures?
💡 Lời giải chi tiết:
Theocratic legal systems, like Islamic Law (Sharia), derive their legal framework from religious documents and traditions. Kết luận Lý giải Theocratic Law (such as Islamic Law)