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Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Chương 1

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Câu 1: According to the five-step marketing process model, what is the very first step marketers must take?

Câu 2: Which of the following terms refers to the form human needs take as they are shaped by culture and individual personality?

Câu 3: When human wants are backed by buying power, what do they become?

Câu 4: What term describes the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products?

Câu 5: Which of the following best defines a 'market' in marketing terms?

Câu 6: Which marketing management orientation holds that consumers will favor products that are available and highly affordable?

Câu 7: The product concept suggests that consumers will favor products that offer the most in which of the following areas?

Câu 8: Which concept typically dictates that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort?

Câu 9: How does the marketing concept differ from the selling concept regarding its starting point and focus?

Câu 10: The societal marketing concept balances which three considerations?

Câu 11: What is the definition of Customer Relationship Management (CRM) in its broadest sense?

Câu 12: Customer-perceived value is defined as the customer's evaluation of the difference between which two factors?

Câu 13: What determines customer satisfaction?

Câu 14: What is the primary goal of customer-engagement marketing?

Câu 15: Which term refers to brand exchanges created by consumers themselves, by which consumers play an increasing role in shaping their own brand experiences?

Câu 16: What does Partner Relationship Management involve?

Câu 17: What is 'Customer Lifetime Value'?

Câu 18: Which term is defined as the portion of the customer's purchasing that a company gets in its product categories?

Câu 19: What is 'Customer Equity'?

Câu 20: In the context of customer relationship groups, how are 'Butterflies' characterized?

Câu 21: Which customer relationship group is characterized by high profitability and long-term loyalty?

Câu 22: Which customer group is highly loyal but not very profitable?

Câu 23: The rapid growth of what type of media has most dramatically changed the marketing landscape in recent years?

Câu 24: Which of the following is an example of a not-for-profit organization using marketing?

Câu 25: Sustainable marketing refers to socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also doing what?