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Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Chương 3

Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Chương 3

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Câu 1: Which of the following is considered an actor within the company's microenvironment?

Câu 2: The 'macroenvironment' is best defined as the forces that are:

Câu 3: Which group within the microenvironment helps the company promote, sell, and distribute its products to final buyers?

Câu 4: Which type of public is interested in the company's ability to obtain funds and includes banks and investment analysts?

Câu 5: Which of the following is a demographic trend currently observed in many developed economies?

Câu 6: The 'economic environment' consists of factors that affect which of the following?

Câu 7: According to Engel's Law, as family income rises, the percentage spent on food:

Câu 8: Which environment involves the physical environment and natural resources that are needed as inputs by marketers?

Câu 9: Which of the following forces is considered the most dramatic in shaping the destiny of many companies today?

Câu 10: The political environment consists of laws, government agencies, and pressure groups that influence or limit various:

Câu 11: Socially responsible behavior occurs when a firm looks beyond what the regulatory system allows and does what is:

Câu 12: The cultural environment is made up of institutions and other forces that affect a society's:

Câu 13: In the microenvironment, which group is responsible for providing the resources needed by the company to produce its goods and services?

Câu 14: Which type of customer market buys goods and services for further processing or use in their production processes?

Câu 15: The 'Baby Boomers' generation is of great interest to marketers because they:

Câu 16: When a company takes a 'proactive' stance toward the marketing environment, it means the company:

Câu 17: Which generation is often described as being the first to grow up in a world filled with computers, mobile phones, and social media (Digital Natives)?

Câu 18: Marketing services agencies, such as market research firms and advertising agencies, are classified as:

Câu 19: 'public' is defined as any group that has an actual or potential interest in or impact on an organization's ability to:

Câu 20: What is the primary purpose of 'cause-related marketing'?

Câu 21: Core beliefs and values are persistent and passed from parents to children, whereas 'secondary' beliefs and values are:

Câu 22: Which of the following is an example of a 'citizen-action public'?

Câu 23: The movement toward 'environmental sustainability' involves:

Câu 24: Income distribution in a country is a key component of which macroenvironmental force?

Câu 25: When the government passes laws to protect consumers from 'unfair business practices', it is acting within the: