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Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Chương 6

Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Chương 6

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Câu 1: What is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies?

Câu 2: Which type of segmentation divides the market into units such as nations, states, regions, counties, cities, or even neighborhoods?

Câu 3: company that segments its market based on variables such as age, gender, family size, income, and occupation is using which approach?

Câu 4: When a marketer divides a market based on social class, lifestyle, or personality characteristics, they are applying which segmentation method?

Câu 5: Dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product is known as what?

Câu 6: Which requirement for effective segmentation ensures that the size, purchasing power, and profiles of the segments can be calculated?

Câu 7: If a market segment is large or profitable enough to serve, it meets which requirement for effective segmentation?

Câu 8: When a market segment can be effectively reached and served, it is said to be what?

Câu 9: What is the term for a market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer?

Câu 10: strategy where a firm targets several market segments and designs separate offers for each is called what?

Câu 11: Which market-coverage strategy is especially appealing when company resources are limited and the firm targets a large share of one or a few smaller segments?

Câu 12: What is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations?

Câu 13: Tailoring brands and promotions to the needs and wants of city neighborhoods or specific stores is an example of what?

Câu 14: What is the term for an advantage over competitors gained by offering greater customer value, either by having lower prices or providing more benefits that justify higher prices?

Câu 15: If a company gains an edge through the way it designs its channel's coverage, expertise, and performance, it is practicing what?

Câu 16: firm that hires and trains better people than its competitors is following which differentiation strategy?

Câu 17: Which differentiation strategy involves building a brand identity that conveys a product's distinctive benefits and personality?

Câu 18: When selecting competitive advantages to promote, which criterion means that the difference cannot be easily copied by competitors?

Câu 19: The full positioning of a brand is called its what, representing the full mix of benefits on which it is positioned?

Câu 20: Which value proposition involves providing the most upscale product or service and charging a higher price to cover the higher costs?

Câu 21: discount store that offers many of the same brands as department stores but at much lower prices is using which value proposition?

Câu 22: Which value proposition meets consumers' lower performance or quality requirements at a much lower price?

Câu 23: In the long run, which value proposition is the most difficult to sustain because offering more usually costs more?

Câu 24: What is the standard format for a positioning statement?

Câu 25: What is the term for forming segments of consumers who have similar needs and buying behavior even though they are located in different countries?