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Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Chương 7

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Câu 1: Which of the following is the process of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors?

Câu 2: When a company identifies and evaluates the attractiveness of each market segment to choose which one(s) to enter, it is performing which step?

Câu 3: Which type of segmentation classifies buyers based on social class, lifestyle, or personality characteristics?

Câu 4: firm that targets several market segments and designs separate offers for each is using which strategy?

Câu 5: Which requirement for effective segmentation states that the size, purchasing power, and profiles of the segments can be measured?

Câu 6: What is the term for a market-coverage strategy in which a firm goes after a large share of one or a few smaller segments or niches?

Câu 7: Which value proposition represents the 'winning' strategy of offering more benefits for the same price?

Câu 8: Which segmentation variable divides the market into groups based on consumer knowledge, attitudes, uses, or responses to a product?

Câu 9: When a company chooses a 'less for much less' value proposition, what is it primarily offering to consumers?

Câu 10: Which concept describes the full mix of benefits on which a brand is differentiated and positioned?

Câu 11: In the context of segmenting business markets, which of the following is an additional variable that consumer marketers typically do not use?

Câu 12: If a market segment is 'actionable', it means that:

Câu 13: Which of the following describes 'intermarket segmentation'?

Câu 14: positioning map (or perceptual map) is primarily used by marketers to:

Câu 15: When a firm differentiates itself by hiring and training better people than its competitors do, it is using which type of differentiation?

Câu 16: Which marketing strategy is most likely to be used for a product where all buyers have the same tastes, buy the same amounts, and react the same way to marketing efforts?

Câu 17: Segmenting a market based on 'user status' (e.g., nonusers, ex-users, potential users) is a form of:

Câu 18: What is the primary risk associated with a 'differentiated marketing' strategy?

Câu 19: segment is 'differentiable' if:

Câu 20: Which of the following is a drawback of 'concentrated marketing'?

Câu 21: Which of the following is NOT a common variable used in 'demographic segmentation'?

Câu 22: When a firm targets very specific 'local' customer groups such as cities, neighborhoods, or even specific stores, it is practicing:

Câu 23: The strategy of 'individual marketing' is also known as:

Câu 24: What is the first step in the 'differentiation and positioning' task?

Câu 25: 'Unique Selling Proposition' (USP) refers to: