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Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 1

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 1

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Câu 1: Which of the following best describes marketing management according to Philip Kotler?

Câu 2: When a consumer desires a luxury car like a Porsche and has the financial ability to purchase it, this specific desire is classified as what in marketing terminology?

Câu 3: A customer purchases a high-end smartphone but secretly hopes their friends will view them as tech-savvy and successful, representing which type of need?

Câu 4: What is the term for the set of benefits or values a company promises to deliver to consumers to satisfy their needs?

Câu 5: Dental care and vaccinations are often examples of products or services that consumers actively try to avoid, which illustrates which of the following demand states?

Câu 6: Many consumers share a strong desire for harmless cigarettes or zero-calorie chocolate, representing a condition where no existing product satisfies the need, known as what?

Câu 7: Which traditional marketing orientation assumes that consumers will typically show buying inertia or resistance and therefore must be coaxed into buying through aggressive promotion?

Câu 8: Which component of holistic marketing focuses on building mutually satisfying long-term connections with key parties like customers, suppliers, and distributors to earn and retain their business?

Câu 9: A hotel chain invests heavily in training its front-desk staff and ensuring they are highly motivated, demonstrating an understanding that marketing happens within the company too, which is called what?

Câu 10: When a Chief Marketing Officer evaluates not just sales revenue, but also brand equity, customer attrition rate, and the environmental impact of their campaigns, they are applying which concept?

Câu 11: Walt Disney World does not merely sell amusement park rides but orchestrates a magical feeling for visitors, primarily marketing which of the following entity types?

Câu 12: A government campaign featuring the slogan 'Click It or Ticket' to encourage seatbelt use is fundamentally marketing which type of entity?

Câu 13: To reach a target market, a marketer uses three kinds of marketing channels: communication channels, distribution channels, and which third type to carry out transactions?

Câu 14: If a popular food blogger writes a glowing review of a new restaurant without being compensated or asked by the restaurant, this exposure is best categorized as what type of media?

Câu 15: When an automotive company analyzes shifting birth rates and the aging population to forecast future demand for minivans, they are scanning which component of the broad marketing environment?

Câu 16: The automobile industry involves manufacturers, dealers, financing companies, insurance brokers, and mechanics, representing a cluster of complementary products and services closely related in the consumer's mind, known as what?

Câu 17: A technology firm spends all its resources engineering the most advanced microchip, ignoring customer feedback about price and compatibility, which reflects a dangerous reliance on which marketing philosophy?

Câu 18: When a traditional brick-and-mortar clothing brand decides to close its retail partnerships and sell exclusively through its own online website, this process is known as what?

Câu 19: What is the term for the longer, complex channel stretching from raw materials to components to final products that are ultimately carried to final buyers?

Câu 20: Volvo has long focused its marketing messages on safety, ensuring that consumers immediately associate the brand with secure driving, which is a successful example of what strategy?

Câu 21: The actors directly engaged in producing, distributing, and promoting a specific offering, including the company, suppliers, distributors, and target customers, constitute which environment?

Câu 22: What term is used to describe a company's unique capability that is a source of competitive advantage, has applications in a wide variety of markets, and is difficult for competitors to imitate?

Câu 23: If an individual feels hunger, they have a biological necessity, but if they specifically crave a McDonald's Big Mac to satisfy that hunger, the craving for the specific burger is defined as what?

Câu 24: A customer buying a car does not expect free floor mats, but when the dealer includes them at no extra charge, it satisfies which type of need?

Câu 25: Which concept holds that consumers will prefer products that are widely available and inexpensive, prompting management to focus heavily on achieving high manufacturing efficiency and mass distribution?