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Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 1

Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 1

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 1 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When pitching a new product to stakeholders, which term refers to the distinct feature or benefit that sets the product apart from its competitors?

Câu 2: In a marketing copywriting meeting, which term is used to describe an instruction to the audience designed to provoke an immediate response, such as 'Buy Now' or 'Subscribe'?

Câu 3: During a campaign planning session, the team discusses targeting consumers based on their lifestyle, values, attitudes, and interests rather than their age or income. What is the correct term for this type of audience segmentation?

Câu 4: If a marketing director wants to measure the total expense required to acquire a single new customer, including all marketing and sales costs, which metric should they calculate?

Câu 5: In a web analytics report, what term describes the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?

Câu 6: Which marketing methodology focuses on attracting customers through high-value content and experiences tailored to them, rather than interrupting them with unsolicited promotions?

Câu 7: During a digital campaign design session, the team proposes offering a free e-book in exchange for a prospect's email address. What is the professional term for this free incentive?

Câu 8: When evaluating the overall profitability of a marketing campaign by comparing the financial gain against the cost of the campaign, which metric is most widely communicated to executives?

Câu 9: What is the correct marketing term for the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 10: During customer research, a marketer identifies specific problems or challenges that prospective customers are experiencing in the marketplace. What term is used to describe these customer challenges?

Câu 11: marketing manager suggests a strategy that provides customers with a completely seamless and integrated shopping experience across all channels, from mobile devices to brick-and-mortar stores. What is this approach called?

Câu 12: In a subscription-based business model, what term is used to measure the percentage of customers who stop subscribing to a service or buying a product during a given time period?

Câu 13: Any point of interaction between a buyer and a seller, including social media posts, customer service calls, and retail store visits, is referred to as a customer what?

Câu 14: When a marketing team compares two versions of a webpage or email campaign against each other to determine which one performs better, what professional term is used to describe this process?

Câu 15: What is the term for a type of paid advertising where the ad matches the form, feel, and function of the media format in which it appears, making it look like editorial content?

Câu 16: In digital advertising, which metric is calculated by dividing the number of users who clicked on an ad by the total number of times the ad was shown?

Câu 17: During a product launch preparation, the coordinator requests all printed and digital materials used to support the sales of the product, such as brochures, datasheets, and case studies. What is the collective term for these assets?

Câu 18: Which metric represents the total net profit that a company can expect to earn from a single customer account throughout the entire duration of their relationship?

Câu 19: If a digital marketer wants to increase the quantity and quality of traffic to their website through organic search engine results, what process must they focus on?

Câu 20: What marketing term refers to a strategy where a brand collaborates with an individual who has a dedicated social media following and is perceived as an expert in their niche?

Câu 21: When discussing the customer journey, what acronym is used to represent the middle of the sales funnel where prospects are actively evaluating different solutions to their problem?

Câu 22: In a weekly team meeting, the analyst reports that out of 10,000 website visitors, 200 made a purchase. What is the metric called that measures this percentage of successful actions?

Câu 23: Which marketing arrangement involves a business paying an external partner or publisher a commission for traffic or sales generated from its referrals?

Câu 24: brand plans an unconventional, low-cost promotional activity in public spaces to generate maximum buzz and surprise the target audience. What is this marketing tactic called?

Câu 25: When a company hires a person to represent the brand in a positive light, helping to increase brand awareness and sales over a long-term period, what is this representative called?