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Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 3

Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 3

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 3 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which term refers to a short, standardized paragraph at the end of a press release that provides consistent background information about the company?

Câu 2: When introducing a new product to potential investors in a very brief meeting, which type of concise presentation is most appropriate?

Câu 3: What is the marketing term for a clear, concise statement that explains how a product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from you and not from the competition?

Câu 4: In inbound marketing, what is the term for a free asset or privilege offered to website visitors in exchange for their contact information, such as an email address?

Câu 5: Which metric should a marketing team analyze to determine the percentage of subscribers or customers who stop paying for a service over a given period?

Câu 6: What is the term for paid media that is designed to match the form, feel, and function of the editorial content on the platform where it appears?

Câu 7: Which marketing communication strategy focuses on providing a seamless, integrated user experience across all customer touchpoints, whether online, on a mobile app, or in a physical store?

Câu 8: What is the process of finding, organizing, and sharing the best and most relevant digital content on a specific topic from across the web, rather than creating new content from scratch?

Câu 9: Which term describes the practice of establishing a business or executive as a trusted authority and go-to resource in their specific niche or industry?

Câu 10: In email marketing, what is the term for a series of automated, pre-written messages sent to subscribers on a scheduled basis or triggered by specific user actions?

Câu 11: What is the term for a highly satisfied customer who actively promotes a brand and recommends its products to others through positive word-of-mouth without receiving financial incentives?

Câu 12: In web analytics, what does the term 'bounce rate' refer to?

Câu 13: In copywriting and advertising, what do the letters in the classic marketing acronym 'AIDA' stand for?

Câu 14: In B2B marketing communication, which document is designed to be an authoritative, in-depth guide that explains a complex issue and presents a specific business solution or technology?

Câu 15: What is the marketing term used to describe the practice of making false, misleading, or unsubstantiated claims about the environmental benefits of a product or corporate practice?

Câu 16: What is the term for a strategic partnership where two separate brands collaborate to promote a shared offer, product, or piece of content to leverage each other's audiences?

Câu 17: Which sales communication technique involves contacting a prospective customer who has had no prior contact or expressed interest in the salesperson or company?

Câu 18: What is the performance-based marketing system where an individual or third-party company earns a commission for promoting another company's products or services and driving sales?

Câu 19: Which term refers to a quantifiable measure used to evaluate the success of an organization, employee, or specific marketing campaign in meeting objectives?

Câu 20: What is the term for a semi-fictional representation of an ideal customer based on real data, demographics, behavioral patterns, and market research?

Câu 21: In marketing copy, what is the term for an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as 'Buy Now' or 'Subscribe Today'?

Câu 22: Which term describes the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product itself?

Câu 23: What is the marketing term for the organic transmission of information from person to person about a product or service, regarded as one of the most credible forms of advertising?

Câu 24: Which metric measures the percentage of website visitors who take a desired action, such as filling out a contact form or purchasing a product, out of the total number of visitors?

Câu 25: What is the marketing and PR communication term for financial or material support given to an event, person, or organization by a brand in exchange for brand exposure and public association?