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Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 2

Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 2

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Câu 1: When a company measures the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself, they are calculating what?

Câu 2: Which term refers to the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics?

Câu 3: newly launched tech startup sets a very low price for its new software service to quickly attract a large number of buyers and win a large market share. This pricing strategy is known as what?

Câu 4: If a digital marketer wants to increase the visibility of a company website in organic search engine results without paying for ads, which practice should they focus on?

Câu 5: Which software tool or strategy is primarily used by companies to analyze and manage customer interactions and data throughout the customer lifecycle?

Câu 6: An online retailer places a bold button on their landing page that says 'Buy Now and Get 50% Off' to prompt users to take immediate action. What is this element called?

Câu 7: Which marketing strategy relies on unconventional, low-cost creative tactics to generate maximum buzz and high energy for a product?

Câu 8: When a cosmetic brand targets consumers specifically based on their age, gender, income, and occupation, which type of segmentation are they utilizing?

Câu 9: What metric measures the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?

Câu 10: small organic soap company focuses all its marketing efforts on a highly specific, small segment of eco-conscious consumers who only buy lavender-scented products. What type of market is this company targeting?

Câu 11: Which term describes the innovation, service, or feature intended to make a company or product attractive to customers by clearly stating why they should buy it?

Câu 12: manufacturing company sells steel beams directly to construction firms rather than individual consumers. Which type of marketing is this business engaging in?

Câu 13: What is the strategic process of establishing an image or identity for a brand or product in the minds of the target audience relative to competitors?

Câu 14: shoe brand partners with a famous fitness model on Instagram to post photos wearing their new sneakers. What type of marketing is this?

Câu 15: subscription-based streaming platform wants to measure the percentage of users who cancel their subscriptions over a specific period. Which metric should they calculate?

Câu 16: If an e-commerce website had 1,000 visitors yesterday and 50 of them completed a purchase, what key metric is calculated as 5 percent?

Câu 17: What quantifiable measure is used by marketing teams to evaluate the success of an ongoing campaign in reaching their specific business targets?

Câu 18: retail brand ensures customers get a seamless, integrated shopping experience whether they are buying online from a desktop, a mobile device, or in a physical store. What is this approach called?

Câu 19: digital marketing team creates two slightly different versions of an email newsletter to see which headline generates a higher open rate. What is this testing method called?

Câu 20: What marketing technique seeks to exploit social networks to produce self-replicating brand awareness through exponential growth, similar to the spread of a virus?

Câu 21: manufacturing company highlights its commitment to environmental sustainability by using recycled packaging and solar energy in its factories. What type of marketing is this?

Câu 22: When customers repeatedly purchase a specific brand's coffee and consistently refuse to buy from competing brands, what marketing concept are they demonstrating?

Câu 23: business runs a search engine ad campaign where they pay the platform only when a user actually clicks on their advertisement. What payment model is this?

Câu 24: An online educational platform publishes free, high-quality blog posts and ebooks to attract and engage potential students without directly pushing a sales pitch. What is this strategy?

Câu 25: catalog company sends physical brochures directly to a selected list of residential addresses to solicit immediate sales. What form of marketing does this represent?