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Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 1

Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 1

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 1 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which term refers to the extent to which consumers are familiar with the distinctive qualities or image of a particular brand?

Câu 2: company divides its overall market into smaller groups of consumers who share similar characteristics or needs. What is this strategy called?

Câu 3: To stand out from competitors, a smartphone company highlights its patented, unbreakable screen technology as its main selling point. Which marketing concept does this represent?

Câu 4: footwear manufacturer decides to produce shoes exclusively for professional rock climbers. Which type of market are they targeting?

Câu 5: When entering a highly competitive market, a new streaming service sets a very low monthly subscription fee to quickly attract a large number of subscribers before raising the price later. What pricing strategy is this?

Câu 6: What term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 7: In digital marketing, what is the term for the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter?

Câu 8: cosmetics brand gathers eight to twelve consumers in a room to discuss their opinions, reactions, and attitudes toward a new organic skincare line. What research method is this?

Câu 9: An indie film studio places mysterious, giant footprints all over city parks to generate unconventional, low-cost buzz for their upcoming monster movie. This is an example of which marketing style?

Câu 10: supermarket sells milk below its cost price to lure customers into the store, hoping they will buy other, more profitable items. What is this pricing tactic called?

Câu 11: When analyzing the target market, a clothing retailer categorizes its audience based on age, gender, income, and education level. Which type of market data is this?

Câu 12: An online clothing retailer designs a bright red button on their homepage that reads 'Shop Now!' to encourage immediate user engagement. What is this element called?

Câu 13: travel blogger recommends a hotel on their blog and receives a small commission every time a reader books a room through their unique referral link. What type of marketing is this?

Câu 14: Which system or technology helps companies manage and analyze customer interactions and data throughout the customer lifecycle to improve business relationships and retention?

Câu 15: When a food company faces a product recall, they immediately issue press releases and hold a conference to manage the communication and maintain a positive brand image. Which department is primarily responsible for this?

Câu 16: Nike and Apple partnered to create the 'Nike+ iPod' sport kit, allowing Nike shoes to communicate with an iPod to track workouts. What is this collaborative marketing practice called?

Câu 17: cloud storage company offers users 5GB of free space, but charges a monthly subscription fee if they want to upgrade to 100GB. What business model does this represent?

Câu 18: customer can browse products on a fashion brand's mobile app, buy the items online, and pick them up or return them at a physical retail store. What approach to retail does this reflect?

Câu 19: car dealership advertises a brand-new car at an incredibly low price, but when customers arrive, they are told the car is sold out and are aggressively pressured to buy a much more expensive model. What unethical practice is this?

Câu 20: What is the practice of adjusting a website's content, structure, and technical aspects to increase its visibility and rank higher in unpaid, organic search engine results?

Câu 21: company that manufactures industrial-grade aircraft engines sells its products directly to major commercial airlines. What type of marketing market does this describe?

Câu 22: Which marketing framework illustrates the progression of a product through four main stages: introduction, growth, maturity, and decline?

Câu 23: coffee lover refuses to buy coffee from any place other than Starbucks, regardless of price hikes or convenience. What does this behavior represent?

Câu 24: furniture shop sends personalized catalog packages directly to residents' mailboxes to encourage them to visit the store. What marketing technique is this?

Câu 25: Which classic advertising framework outlines the stages a consumer goes through: Attention, Interest, Desire, and Action?