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Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 3

Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 3

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 3 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: To increase its market share, the electronics firm decided to adopt a strategy of lowering prices and increasing advertising for its current smartphone model in its existing domestic market.

Câu 2: When customers are willing to pay a premium price for a coffee brand simply because of its recognizable logo and prestigious reputation, the company is leveraging its high levels of consumer goodwill.

Câu 3: small organic cosmetics brand targets a highly specialized group of consumers who only purchase vegan and gluten-free products, thereby operating in a specialized market segment.

Câu 4: The digital marketing team placed a prominent button reading 'Sign Up Free Today' at the top of the homepage to encourage immediate user engagement.

Câu 5: Mobile network providers often track subscriber loss very closely to measure the percentage of subscribers who terminate their services over a given period.

Câu 6: By optimizing website content with relevant keywords and earning quality backlinks, the online retailer improved its organic search visibility to rank higher.

Câu 7: To gather qualitative feedback on the new beverage packaging, the researchers conducted a small, interactive discussion consisting of eight targeted consumers.

Câu 8: Dividing a broad target market based on variables such as age, gender, income, and education is referred to as which type of segmentation?

Câu 9: The supermarket chain sold fresh milk below its cost price to attract more shoppers into the store, hoping they would buy other profitable items.

Câu 10: company's core promise that explains how its product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should choose them is known as what?

Câu 11: The startup organized a sudden, unconventional flash mob in a busy public square to gain massive publicity on a very limited promotional budget.

Câu 12: Instead of focusing solely on individual sales transactions, the software firm designed strategies to foster long-term customer engagement and brand loyalty.

Câu 13: Sending personalized catalogs, targeted letters, and promotional emails directly to individual consumers is a classic example of which channel?

Câu 14: The fashion brand collaborated with popular social media creators to leverage their online reach and promote its new apparel line.

Câu 15: high rate of single-page sessions on an e-commerce website indicates that many visitors are leaving the site after viewing only one page.

Câu 16: The strategic integration of a famous carbonated drink on the main table during a hit television series is an example of which promotional tactic?

Câu 17: When an outdoor clothing company segments its target market based on lifestyle preferences, core values, and personality traits, it is utilizing which category?

Câu 18: By securing a proprietary patent for its battery technology, the electric car manufacturer established a sustainable edge over its market rivals.

Câu 19: When a technology company launches its latest smartphone at a very high price point before gradually lowering it over time, it is implementing which strategy?

Câu 20: Organic recommendations from satisfied customers who tell their friends and family about their positive experiences with a brand constitute which channel?

Câu 21: company that specializes in manufacturing heavy industrial machinery and sells it exclusively to other factories is engaged in which market?

Câu 22: An online retailer pays independent bloggers a small commission for every customer sale generated through the unique tracking links they share.

Câu 23: The collaborative marketing partnership between a major athletic brand and a major tech company to co-create a specialized fitness tracker is an example of what?

Câu 24: Calculating the total net profit that a business expects to earn from a customer over the entire duration of their relationship is known as which metric?

Câu 25: The packaging company promotes its products by highlighting its use of biodegradeable materials and eco-friendly manufacturing, thereby practicing which strategy?