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Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 4

Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 4

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Câu 1: When a company's name is so well-established that the name itself adds value to the product, this value is known as what?

Câu 2: What is the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics?

Câu 3: highly specialized and distinct segment of a larger market, often characterized by unique customer needs, is referred to as a what?

Câu 4: Which pricing strategy involves selling a product at a price that is not profitable but is intended to attract new customers or sell additional products?

Câu 5: In subscription-based business models, what term describes the percentage of service subscribers who discontinue their subscriptions within a given time period?

Câu 6: When marketers group consumers based on variables such as age, gender, income, education, and occupation, they are using what type of segmentation?

Câu 7: In digital marketing, an instruction to the audience designed to provoke an immediate response, such as 'Click here' or 'Buy now', is called a what?

Câu 8: What advertising technique involves featuring a specific branded product or service within movies, television shows, or video games?

Câu 9: Which marketing tactic uses unconventional, low-cost, and creative methods to grab public attention and generate buzz for a product?

Câu 10: In web analytics, what term represents the percentage of visitors who enter a website and then leave rather than continuing to view other pages?

Câu 11: What negative outcome can occur when a company overextends its brand name to too many unrelated products, causing the brand to lose its core identity?

Câu 12: What retail approach integrates various shopping experiences, including brick-and-mortar stores, online websites, and mobile apps, to provide a seamless customer journey?

Câu 13: Which term refers to a marketing method that relies on consumers to organically pass along a marketing message to others, rapidly expanding its reach?

Câu 14: clear statement that explains how a product solves customers' problems, delivers specific benefits, and tells the customer why they should buy from this brand is a what?

Câu 15: What strategy sets a low initial price for a new product to attract a large number of buyers and win a large market share quickly?

Câu 16: Which method compares two versions of a webpage or app against each other to determine which one performs better for a specific marketing goal?

Câu 17: What form of social media marketing involves endorsements and product placements from individuals who have a dedicated social following and are viewed as experts?

Câu 18: Any point of interaction between a customer and a business, including websites, advertisements, customer service, or retail stores, is called a customer what?

Câu 19: What phenomenon occurs when a company's new product reduces the sales volume or market share of its own existing products?

Câu 20: Which marketing philosophy focuses on long-term customer retention and satisfaction rather than individual, short-term transactions?

Câu 21: What term describes the strategic process of establishing an image or identity for a product or brand in the minds of target consumers relative to competitors?

Câu 22: The marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline is known as what?

Câu 23: What business model offers a basic version of a product or service for free, while charging a premium for advanced features or add-ons?

Câu 24: What qualitative research method involves a small, diverse group of people whose reactions and opinions are studied to guide product development or advertising?

Câu 25: What term refers to the practice of promoting products or services based on their environmental benefits or sustainability?