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Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 5

Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 5

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 5 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When a company's name is so well-known that consumers are willing to pay a premium price for its products compared to generic alternatives, the company has successfully built strong ____.

Câu 2: To increase sales of its existing coffee brand in the current domestic market, StarBrew launched an aggressive advertising campaign and offered discounts, which is a classic example of a ____ strategy.

Câu 3: If a company spends 5,000 dollars on marketing in a month and acquires 50 new customers, its ____ is 100 dollars per customer.

Câu 4: Instead of targeting the entire footwear industry, a startup decides to manufacture shoes specifically designed for left-handed runners, focusing on a highly specialized ____.

Câu 5: tech firm highlights its unique eco-friendly packaging and biodegradable materials to stand out from competitors, employing a strategy of ____.

Câu 6: An effective landing page must feature a clear ____, such as a prominent 'Sign Up Now' button, to guide visitors toward the desired conversion behavior.

Câu 7: digital marketer runs two slightly different versions of an email campaign simultaneously to see which subject line generates a higher open rate, utilizing a method called ____.

Câu 8: By integrating its physical stores, mobile app, and online website so that customers experience a seamless shopping journey, the retailer is adopting an ____ marketing approach.

Câu 9: clear statement that explains how a product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from this brand instead of competitors is called a ____.

Câu 10: Dividing a broad consumer market into sub-groups based on shared characteristics like age, income, lifestyle, or geography is known as ____.

Câu 11: If 1,000 visitors land on an e-commerce store and 20 of them make a purchase, the store's ____ is 2 percent.

Câu 12: small startup with a tight budget used low-cost, unconventional street performances to promote its new app, which is a classic tactic of ____.

Câu 13: software-as-a-service (SaaS) provider measures its business health by tracking the ____, which represents the percentage of subscribers who cancel their subscriptions within a given period.

Câu 14: supermarket intentionally sells milk below its cost price to attract shoppers into the store, hoping they will purchase other high-margin items, utilizing a ____ strategy.

Câu 15: Despite competitors offering cheaper alternatives, consumers who consistently buy only Apple products display strong ____.

Câu 16: high ____ on a landing page indicates that many visitors are leaving the site immediately after viewing only one page without interacting further.

Câu 17: Spotify offers free access to music with advertisements, while charging a monthly fee for ad-free offline playback, illustrating the popular ____ business model.

Câu 18: Tesla establishes itself as a high-end, innovative, and sustainable electric vehicle manufacturer in the minds of consumers, which relates directly to its ____.

Câu 19: When a cosmetic company analyzes variables such as age, gender, occupation, and household income to define its target audience, it is analyzing ____.

Câu 20: Sending personalized promotional emails, catalog mailers, or text messages directly to individual consumers without using third-party intermediaries is called ____.

Câu 21: fashion brand collaborates with popular Instagram creators who have large, dedicated followings to promote their new clothing line, utilizing ____.

Câu 22: To gather qualitative feedback on a new product design, a company invites eight target consumers to participate in a moderated, interactive discussion, which is called a ____.

Câu 23: tech blogger earns a commission every time a reader clicks on a unique link in their review and purchases the recommended laptop, illustrating ____.

Câu 24: When consumers can instantly identify a brand's logo, colors, and slogan, it indicates a high level of ____.

Câu 25: The process of optimizing website content, technical configuration, and link popularity so its pages are easily findable and ranked highly on Google search results is known as ____.