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Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 8

Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 8

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Thời gian còn lại: --:--

Câu 1: Which term refers to a market-coverage strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one single offer?

Câu 2: What is the term for the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 3: If a luxury car brand groups potential buyers based on their lifestyle, social status, and personal values, which type of market segmentation is being utilized?

Câu 4: Which term describes the process of carefully coordinating a company's many communication channels to deliver a clear, consistent, and compelling message about the organization and its products?

Câu 5: tech company launches a highly innovative smartphone at an exceptionally high price to target early adopters, intending to lower the price later. What pricing strategy is this?

Câu 6: In digital marketing, what term is used to measure the percentage of website visitors who complete a desired action, such as signing up for a newsletter or making a purchase?

Câu 7: What is the marketing term for dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics?

Câu 8: When a new organic beverage brand enters a highly competitive market, it sets an extremely low price to rapidly attract a large volume of customers and gain high market share. This strategy is known as:

Câu 9: When an established shoe manufacturer decides to launch a brand new line of high-end smartwatches under the same brand name, which brand development strategy are they employing?

Câu 10: Which term represents the total combined customer lifetime values of all of the company's current and potential customers?

Câu 11: What is the term for a distribution channel structure in which producers, wholesalers, and retailers act as a unified system to maximize efficiency?

Câu 12: Which strategy involves tailoring products and marketing programs to the needs and preferences of very specific, narrowly defined, and often underserved customer groups?

Câu 13: What term refers to the set of controllable, tactical marketing tools, commonly categorized as the four Ps, that a firm blends to generate the desired response from its target market?

Câu 14: Which term encompasses the actors close to the company that directly affect its ability to serve its customers, including suppliers, marketing intermediaries, competitors, and publics?

Câu 15: What is the term for the larger societal forces that affect the entire microenvironment, such as demographic, economic, natural, technological, political, and cultural forces?

Câu 16: During which stage of the Product Life Cycle (PLC) do sales start to climb quickly, early adopters continue to buy, and new competitors begin to enter the market?

Câu 17: What is the marketing channel that involves direct communication with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships?

Câu 18: What is the process of developing and maintaining a strategic fit between an organization's goals, capabilities, and its changing marketing opportunities?

Câu 19: When a firm expands by starting up or acquiring businesses completely outside its current product lines and target markets, it is pursuing which growth strategy?

Câu 20: What is the term used when a cosmetics brand introduces a new shade of lipstick or a different size of shampoo bottle under its existing, successful brand name?

Câu 21: Which term refers to the specific blend of advertising, public relations, personal selling, sales promotion, and direct marketing tools that a company uses to communicate customer value persuasively?

Câu 22: What is the marketing term for short-term incentives, such as coupons, contests, rebates, and free samples, used to encourage the quick purchase or sale of a product?

Câu 23: What is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization?

Câu 24: Which term refers to arranging for a product or brand to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?

Câu 25: company implements customer loyalty programs, exclusive membership discounts, and personalized follow-ups to minimize customer churn. Which marketing concept is this?