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Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 7

Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 7

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 7 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When a customer is willing to pay a premium price for a coffee from Starbucks rather than a local café simply because of the logo, this represents strong brand ________.

Câu 2: Eco-friendly, vegan leather footwear is designed for a highly specialized segment of environmentally conscious consumers, which is a classic example of a ________.

Câu 3: To increase its market share in an existing segment, the company lowered its prices and increased its advertising budget, a strategy known as market ________.

Câu 4: By dividing the total marketing expenses by the number of new customers acquired during a specific period, a business can calculate its ________.

Câu 5: cosmetic brand that markets different skincare products based on the age groups of 18-25, 26-40, and 41-60 is utilizing ________.

Câu 6: The button on the landing page that reads 'Subscribe Now for a 20% Discount' is a crucial ________ designed to convert visitors into leads.

Câu 7: company's ________ is a clear statement that explains how its product solves customers' problems, delivers specific benefits, and tells them why they should buy from this brand instead of competitors.

Câu 8: Apple uses unique design features, a proprietary operating system, and specialized ecosystem services to achieve ________ in a highly competitive smartphone market.

Câu 9: high ________ on an e-commerce website often indicates that the landing page is not relevant to what visitors expected or is difficult to navigate.

Câu 10: To improve its website's organic visibility on Google without paying for ads, the startup invested heavily in ________.

Câu 11: Supermarkets often sell milk or bread at a price below cost to draw customers into the store, hoping they will purchase other high-margin items; this pricing strategy uses a ________.

Câu 12: Unlike transactional marketing, which focuses on individual sales, ________ emphasizes building long-term bonds with customers to ensure brand loyalty and repeat purchases.

Câu 13: The flash mob organized in the city center to promote a new movie was a highly successful ________ campaign that relied on surprise and unconventional methods instead of a big budget.

Câu 14: Sending free samples of a new skincare line to beauty bloggers with large social media followings is a common tactic in ________.

Câu 15: When Apple introduced the iPad Mini, it experienced some ________ as some potential buyers chose the mini version over the more expensive standard iPad, reducing sales of the original model.

Câu 16: Subscription-based businesses like Netflix focus heavily on ________ to determine the total net profit they can expect from a single customer account over time.

Câu 17: Before launching the new beverage, the marketing team conducted a ________ with eight participants to gather qualitative feedback on the packaging design and taste.

Câu 18: To determine which email subject line generates more opens, the marketer sent one version to half of the subscribers and another version to the rest, a method known as ________.

Câu 19: Even when competitors offer cheaper alternatives, some consumers continue to buy Apple products exclusively, demonstrating strong ________.

Câu 20: Candy bars and magazines are strategically placed near the cash registers, which is the ________, to encourage last-minute impulse purchases.

Câu 21: Under an ________ agreement, a blogger receives a small percentage of the sales revenue every time a reader purchases a product through a link on their blog.

Câu 22: retail brand that integrates its brick-and-mortar stores, mobile application, and online website to provide a seamless shopping experience is using an ________ marketing strategy.

Câu 23: Sponsored articles on news sites that look exactly like standard news reports but are actually paid promotions are examples of ________.

Câu 24: Seeing the main character in a blockbuster action movie drink a specific brand of soda is an example of ________, a form of stealth marketing.

Câu 25: company's sales revenue expressed as a percentage of the total revenue generated by all competitors in the industry is called its ________.