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Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 6

Trắc nghiệm Từ vựng VSTEP (Marketing) - Bộ 6

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Thời gian còn lại: --:--

Câu 1: Which marketing term refers to the unique value a business promises to deliver to customers, making their product or service more appealing than competitors'?

Câu 2: When a company introduces a new product at a very low price to quickly gain market share and attract a large number of buyers, which pricing strategy is it using?

Câu 3: In digital marketing, what term is used to describe the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?

Câu 4: Which metric estimates the total revenue a business can reasonably expect from a single customer account throughout the business relationship?

Câu 5: What type of qualitative research involves gathering a small, diverse group of people to discuss and provide feedback on a new product, service, or marketing campaign?

Câu 6: company uses unconventional, low-cost, and creative promotional tactics in public spaces to generate maximum buzz for its brand. What is this marketing style called?

Câu 7: What term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 8: Which marketing approach focuses on providing a seamless and integrated customer experience across all shopping channels, whether online from a desktop or mobile device, by telephone, or in a brick-and-mortar store?

Câu 9: In digital copywriting, what term refers to an instruction or prompt designed to encourage the audience to take an immediate step, such as 'Buy Now' or 'Sign Up Today'?

Câu 10: An online retailer pays a commission to external websites or individuals for traffic or sales generated from their referrals. What is this system called?

Câu 11: What term is used to describe a small, specialized, and highly defined segment of the population that a specific product or service is designed to satisfy?

Câu 12: tech company launches a highly anticipated smartphone at an extremely high price to maximize profits from early adopters, then gradually lowers the price over time. What pricing strategy is this?

Câu 13: Which metric calculates the total expense incurred by a business to win a new customer, including all marketing, advertising, and sales costs?

Câu 14: Which digital marketing practice involves improving a website to increase its visibility when people search for products or services related to the business in search engines like Google?

Câu 15: What term describes the strategic process of designing a company's offering and image to occupy a distinctive place in the mind of the target market?

Câu 16: An automobile brand pays a film studio to have its newest sports car driven by the lead character in a blockbuster movie. What form of promotion is this?

Câu 17: Which marketing philosophy prioritizes long-term customer retention, engagement, and satisfaction over quick, short-term sales transactions?

Câu 18: When a cosmetics company categorizes its market based on variables such as age, gender, income, and occupation, what type of market segmentation is it applying?

Câu 19: Which strategic marketing approach focuses on creating and distributing valuable, relevant, and consistent material to attract and retain a clearly defined audience, ultimately driving profitable customer action?

Câu 20: What term represents the percentage of an industry or market's total sales that is earned by a particular company over a specified period?

Câu 21: brand partners with a popular social media creator who has a loyal following to endorse its new clothing line. What form of marketing is this?

Câu 22: What term refers to a marketing technique that induces web users or consumers to pass on a marketing message to others, creating exponential growth in the message's visibility and effect?

Câu 23: What general term is used for a quantifiable measure that a marketing team uses to evaluate its success in reaching specific targets and goals?

Câu 24: Which type of marketing involves selling products or services from one enterprise to another, rather than selling directly to individual retail consumers?

Câu 25: What term is used for the professional maintenance of a favorable public image by a company, organization, or famous person, often achieved through non-paid media coverage?