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Bộ 1 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

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Câu 1: Which of the following is considered the first and most critical step in the marketing research process?

Câu 2: What is the primary goal of exploratory research in a marketing context?

Câu 3: soft drink company wants to see if changing the color of its packaging from blue to red will result in higher sales; which type of research should they use?

Câu 4: What is a major disadvantage of using secondary data compared to primary data?

Câu 5: In qualitative research, what is the main function of a 'moderator' during a focus group interview?

Câu 6: Which technique involves asking respondents to complete an unfinished story to uncover their deep-seated feelings and motivations?

Câu 7: In which sampling method does every member of the target population have an equal and known chance of being selected?

Câu 8: Which scale of measurement allows researchers to identify an absolute zero point, enabling the comparison of absolute magnitudes?

Câu 9: survey question that asks respondents to rate their level of agreement with a statement on a five-point scale is known as a:

Câu 10: What type of error occurs when the sample chosen for a study does not accurately represent the entire population?

Câu 11: Which research method involves observing consumers in their 'natural habitat' to understand how they use products in daily life?

Câu 12: If a researcher is testing how different levels of advertising expenditure affect the total sales of a product, sales is the:

Câu 13: Which of the following is a characteristic of quantitative research rather than qualitative research?

Câu 14: company analyzing its own past sales records and customer databases is using what kind of data?

Câu 15: researcher interviews the first 100 people they meet at a shopping mall. This is an example of which sampling technique?

Câu 16: The extent to which a research study or measure provides consistent results over time is referred to as:

Câu 17: What does the term 'Validity' mean in the context of a marketing research instrument?

Câu 18: Which non-probability sampling method involves asking initial respondents to refer other potential respondents who meet the criteria?

Câu 19: scale that uses bipolar adjectives like 'Inexpensive - Expensive' or 'Modern - Traditional' is called a:

Câu 20: What is the process of using sophisticated analytical tools to discover patterns and relationships in very large datasets?

Câu 21: Which type of research design is most appropriate for describing the characteristics of a certain market group or frequency of purchase?

Câu 22: In causal research, 'concomitant variation' refers to the extent to which:

Câu 23: Why is the survey question 'How satisfied are you with our product quality and customer service?' considered problematic?

Câu 24: Which sampling method involves dividing the population into groups based on a specific characteristic and then randomly sampling from each group?

Câu 25: If a researcher monitors the behavior of shoppers in a store without their knowledge, they are using which data collection method?