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Bộ 1 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

Bộ 1 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 1 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which of the following is considered the first and most critical step in the marketing research process?

Câu 2: What is the primary goal of exploratory research in a marketing context?

Câu 3: soft drink company wants to see if changing the color of its packaging from blue to red will result in higher sales; which type of research should they use?

Câu 4: What is a major disadvantage of using secondary data compared to primary data?

Câu 5: In qualitative research, what is the main function of a 'moderator' during a focus group interview?

Câu 6: Which technique involves asking respondents to complete an unfinished story to uncover their deep-seated feelings and motivations?

Câu 7: In which sampling method does every member of the target population have an equal and known chance of being selected?

Câu 8: Which scale of measurement allows researchers to identify an absolute zero point, enabling the comparison of absolute magnitudes?

Câu 9: survey question that asks respondents to rate their level of agreement with a statement on a five-point scale is known as a:

Câu 10: What type of error occurs when the sample chosen for a study does not accurately represent the entire population?

Câu 11: Which research method involves observing consumers in their 'natural habitat' to understand how they use products in daily life?

Câu 12: If a researcher is testing how different levels of advertising expenditure affect the total sales of a product, sales is the:

Câu 13: Which of the following is a characteristic of quantitative research rather than qualitative research?

Câu 14: company analyzing its own past sales records and customer databases is using what kind of data?

Câu 15: researcher interviews the first 100 people they meet at a shopping mall. This is an example of which sampling technique?

Câu 16: The extent to which a research study or measure provides consistent results over time is referred to as:

Câu 17: What does the term 'Validity' mean in the context of a marketing research instrument?

Câu 18: Which non-probability sampling method involves asking initial respondents to refer other potential respondents who meet the criteria?

Câu 19: scale that uses bipolar adjectives like 'Inexpensive - Expensive' or 'Modern - Traditional' is called a:

Câu 20: What is the process of using sophisticated analytical tools to discover patterns and relationships in very large datasets?

Câu 21: Which type of research design is most appropriate for describing the characteristics of a certain market group or frequency of purchase?

Câu 22: In causal research, 'concomitant variation' refers to the extent to which:

Câu 23: Why is the survey question 'How satisfied are you with our product quality and customer service?' considered problematic?

Câu 24: Which sampling method involves dividing the population into groups based on a specific characteristic and then randomly sampling from each group?

Câu 25: If a researcher monitors the behavior of shoppers in a store without their knowledge, they are using which data collection method?