Bộ 1 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án
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Câu 1:
According to the marketing concept, what is the primary key to achieving organizational goals?
💡 Lời giải chi tiết:
According to the analysis of Philip Kotler, the marketing concept emphasizes that organizational success depends on determining the needs of target markets and delivering desired satisfaction more effectively than competitors. Kết luận Lý giải Knowing the needs and wants of target markets and delivering satisfaction better than competitors.
Câu 2:
In the SWOT analysis, which of the following is considered an external factor that a company can exploit to its advantage?
💡 Lời giải chi tiết:
Based on the SWOT framework, opportunities represent external factors in the environment that a business can exploit to achieve its strategic objectives. Kết luận Lý giải Opportunities.
Câu 3:
When a company targets a very specific, narrow segment of a larger market, it is practicing which type of marketing strategy?
💡 Lời giải chi tiết:
According to standard marketing theory, niche marketing involves focusing on a small, well-defined segment with specific needs that are not well-served by major competitors. Kết luận Lý giải Niche marketing.
Câu 4:
Which level of the product includes additional consumer services and benefits such as a warranty, repair services, and a toll-free help line?
💡 Lời giải chi tiết:
The augmented product level consists of the additional services and benefits built around the core and actual products to provide extra value. Kết luận Lý giải Augmented product.
Câu 5:
Which stage of the buyer decision process involves the consumer experiencing discomfort caused by post-purchase conflict?
💡 Lời giải chi tiết:
Cognitive dissonance is the term used in consumer behavior to describe the psychological tension or doubt a consumer feels after making a purchase. Kết luận Lý giải Cognitive dissonance.
Câu 6:
If a company sets a high initial price for a new product to reap maximum revenues layer by layer from segments willing to pay the high price, what is this strategy called?
💡 Lời giải chi tiết:
Market-skimming pricing is a strategy used for new, innovative products where high prices are set to attract those less sensitive to price before lowering it for other segments. Kết luận Lý giải Market-skimming pricing.
Câu 7:
Which of the following is a component of the marketing micro-environment?
💡 Lời giải chi tiết:
Marketing intermediaries, such as resellers and physical distribution firms, are actors close to the company that form part of the micro-environment. Kết luận Lý giải Marketing intermediaries.
Câu 8:
In the BCG Growth-Share Matrix, which quadrant represents products with high market share in a low-growth market?
💡 Lời giải chi tiết:
According to the Boston Consulting Group matrix, Cash Cows are established products that generate high revenue due to high market share but face low growth prospects. Kết luận Lý giải Cash Cows.
Câu 9:
strategy of introducing current products to new geographic markets is known as what in the Ansoff Matrix?
💡 Lời giải chi tiết:
Market development is a growth strategy that identifies and develops new market segments for current company products. Kết luận Lý giải Market development.
Câu 10:
What term describes the practice of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?
💡 Lời giải chi tiết:
Market segmentation is the process of categorizing a broad consumer or business market into sub-groups based on shared characteristics. Kết luận Lý giải Market segmentation.
Câu 11:
Which marketing mix element from the 4Ps model corresponds to 'Convenience' in the 4Cs model?
💡 Lời giải chi tiết:
The 4Cs model redefines the 4Ps from the consumer's perspective, where Place is viewed as the convenience for the customer to access the product. Kết luận Lý giải Place.
Câu 12:
What is the term for the total combined customer lifetime values of all of the company's customers?
💡 Lời giải chi tiết:
Customer equity is the measure of the future value of a company's customer base, calculated as the sum of all customer lifetime values. Kết luận Lý giải Customer equity.
Câu 13:
Which characteristic of services refers to the fact that they cannot be stored for later sale or use?
💡 Lời giải chi tiết:
Perishability is the service characteristic where unused capacity cannot be inventoried or saved for future use. Kết luận Lý giải Perishability.
Câu 14:
'Push' strategy in the promotion mix primarily involves which of the following?
💡 Lời giải chi tiết:
A push strategy focuses on using intermediaries and sales teams to 'push' the product toward the end user. Kết luận Lý giải Using the sales force and trade promotion to move the product through channels.
Câu 15:
What is 'Derived Demand' in the context of business-to-business (B2B) marketing?
💡 Lời giải chi tiết:
Derived demand means that the demand for industrial products is driven by the demand for the consumer products they help produce. Kết luận Lý giải Demand for business goods that ultimately comes from the demand for consumer goods.
Câu 16:
Which type of marketing research is used to gather preliminary information that will help define problems and suggest hypotheses?
💡 Lời giải chi tiết:
Exploratory research is typically conducted when a problem is not clearly defined and aims to gain insights and ideas. Kết luận Lý giải Exploratory research.
Câu 17:
What does 'Brand Equity' represent in marketing?
💡 Lời giải chi tiết:
Brand equity refers to the value added to a product by its brand name, influencing consumer preference and loyalty. Kết luận Lý giải The differential effect that knowing the brand name has on customer response to the product.
Câu 18:
Which distribution strategy aims to stock products in as many outlets as possible?
💡 Lời giải chi tiết:
Intensive distribution is common for convenience products where the goal is maximum market coverage. Kết luận Lý giải Intensive distribution.
Câu 19:
In the Product Life Cycle (PLC), which stage is characterized by rapid market acceptance and increasing profits?
💡 Lời giải chi tiết:
The growth stage is marked by a significant increase in sales and the emergence of economies of scale, leading to higher profits. Kết luận Lý giải Growth.
Câu 20:
Which of the following describes 'Disintermediation'?
💡 Lời giải chi tiết:
Disintermediation occurs when producers bypass traditional intermediaries to sell directly to final buyers, often facilitated by the internet. Kết luận Lý giải The cutting out of marketing channel intermediaries by product or service producers.
Câu 21:
What is the full set of benefits upon which a brand is differentiated and positioned called?
💡 Lời giải chi tiết:
A value proposition is the unique value a brand promises to deliver to customers, serving as the basis for its positioning. Kết luận Lý giải Value proposition.
Câu 22:
Which pricing strategy involves setting a price for products that must be used along with a main product, such as blades for a razor?
💡 Lời giải chi tiết:
Captive-product pricing involves setting low prices for the main product and high markups on the required supplies. Kết luận Lý giải Captive-product pricing.
Câu 23:
When a consumer's choice is influenced by people they look up to or want to belong to, which social factor is at play?
💡 Lời giải chi tiết:
Reference groups serve as direct or indirect points of comparison or resonance in forming a person's attitudes or behavior. Kết luận Lý giải Reference groups.
Câu 24:
Which tool is commonly used by marketers to show consumer perceptions of their brands versus those of competing products on important buying dimensions?
💡 Lời giải chi tiết:
Perceptual maps visualize how different brands are perceived by customers relative to each other based on specific attributes like price and quality. Kết luận Lý giải Perceptual positioning map.
Câu 25:
In the new product adoption process, which group of consumers are skeptical and adopt an innovation only after a majority of people have tried it?
💡 Lời giải chi tiết:
The late majority is the group of adopters who wait until the product is well-established and feel social pressure to adopt. Kết luận Lý giải Late majority.
