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Bộ 2 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Bộ 2 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 2 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which marketing management philosophy holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

Câu 2: In the BCG growth-share matrix, which category describes low-growth, high-share businesses or products that produce a lot of cash to support other business units?

Câu 3: Which environment includes the actors close to the company that affect its ability to serve its customers, such as suppliers, marketing intermediaries, and competitors?

Câu 4: What is the term for the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing programs?

Câu 5: firm that uses a price-skimming strategy for a new product is most likely aiming to achieve which of the following objectives?

Câu 6: Which stage of the consumer buyer decision process involves the consumer comparing the product's performance against their expectations?

Câu 7: Which of the following describes the 'Inseparability' characteristic of services?

Câu 8: In the Ansoff Product/Market Expansion Grid, which strategy involves making more sales to current customers without changing its original products?

Câu 9: What type of demand in business markets is ultimately derived from the demand for consumer goods?

Câu 10: Which of the following is a component of the promotional mix that involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 11: 'Brand' is best defined as which of the following?

Câu 12: Which stage of the Product Life Cycle (PLC) is characterized by rapid market acceptance and increasing profits?

Câu 13: Which pricing strategy involves setting a low price for a new product in order to attract a large number of buyers and a large market share?

Câu 14: When a company uses its own sales force or wholesalers to move products to consumers, it is employing which type of distribution channel?

Câu 15: The 'Total Quality Management' (TQM) approach is most closely associated with which marketing management orientation?

Câu 16: Which of the following refers to the set of all actual and potential buyers of a product or service?

Câu 17: If a marketer uses 'lifestyle' and 'personality' to segment a market, which type of segmentation is being applied?

Câu 18: Which distribution strategy involves using as many outlets as possible to ensure the product is available where and when consumers want it?

Câu 19: In the context of the marketing mix, 'Price' is the only element that does which of the following?

Câu 20: Which type of marketing research is used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 21: Which concept holds that consumers will favor products that are available and highly affordable?

Câu 22: What is the name of the strategy where a company carefully integrates and coordinates its many communication channels to deliver a clear, consistent, and compelling message?

Câu 23: 'Strategic Business Unit' (SBU) is defined as which of the following?

Câu 24: Which stage of the new product development process involves a review of the sales, costs, and profit projections to find out whether they satisfy the company's objectives?

Câu 25: Which of the following refers to a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user?