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Bộ 3 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

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Câu 1: According to the societal marketing concept, which of the following should a company consider in its marketing strategy besides consumer wants and company requirements?

Câu 2: In the BCG Growth-Share Matrix, what name is given to strategic business units (SBUs) that have a low market share in a high-growth market?

Câu 3: Which of the following refers to the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?

Câu 4: company that sells its existing products to new geographic markets is following which growth strategy according to the Ansoff Product/Market Expansion Grid?

Câu 5: Which microenvironment actor provides the resources needed by the company to produce its goods and services?

Câu 6: Which type of research is used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 7: In the buyer decision process, what is the stage where the consumer's expectations are compared with the product's perceived performance?

Câu 8: Which of the following is a psychological factor that influences consumer buying behavior?

Câu 9: Which targeting strategy involves a firm going after a large share of one or a few smaller segments or niches?

Câu 10: What is the term for the full positioning of a brand - the full mix of benefits on which it is positioned?

Câu 11: In the three levels of product, which level includes additional consumer services and benefits such as a warranty, repair services, and a toll-free help line?

Câu 12: During which stage of the Product Life Cycle (PLC) do sales rise quickly and profits peak as the product gains market acceptance?

Câu 13: When a company sets a high initial price for a new product to 'skim' maximum revenues layer by layer from the segments willing to pay the high price, it is using which strategy?

Câu 14: Which pricing strategy involves setting prices based on the costs of producing, distributing, and selling the product plus a fair rate of return for effort and risk?

Câu 15: Which type of distribution channel consists of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits?

Câu 16: What is the term for the displacement of traditional intermediaries from a marketing channel by radical new types of intermediaries or by direct-to-consumer models?

Câu 17: Which element of the promotion mix involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 18: Which promotion strategy calls for using the sales force and trade promotion to move the product through channels to final consumers?

Câu 19: Which characteristic of services refers to the fact that services cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 20: What is the differential effect that knowing the brand name has on customer response to the product and its marketing?

Câu 21: In business-to-business (B2B) marketing, what is the term for the business demand that ultimately comes from the demand for consumer goods?

Câu 22: Which of the following describes a set of buyers sharing common needs or characteristics that the company decides to serve?

Câu 23: What is the term for the practice of using established brand names of two different companies on the same product?

Câu 24: Which stage of the new product development process involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company's objectives?

Câu 25: Which pricing strategy sets a low initial price for a new product in order to attract a large number of buyers and a large market share?