Quay lại danh mục Trắc nghiệm Nguyên lý Marketing Tiếng Anh
Bộ 3 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Bộ 3 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 3 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: According to the societal marketing concept, which of the following should a company consider in its marketing strategy besides consumer wants and company requirements?

Câu 2: In the BCG Growth-Share Matrix, what name is given to strategic business units (SBUs) that have a low market share in a high-growth market?

Câu 3: Which of the following refers to the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?

Câu 4: company that sells its existing products to new geographic markets is following which growth strategy according to the Ansoff Product/Market Expansion Grid?

Câu 5: Which microenvironment actor provides the resources needed by the company to produce its goods and services?

Câu 6: Which type of research is used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 7: In the buyer decision process, what is the stage where the consumer's expectations are compared with the product's perceived performance?

Câu 8: Which of the following is a psychological factor that influences consumer buying behavior?

Câu 9: Which targeting strategy involves a firm going after a large share of one or a few smaller segments or niches?

Câu 10: What is the term for the full positioning of a brand - the full mix of benefits on which it is positioned?

Câu 11: In the three levels of product, which level includes additional consumer services and benefits such as a warranty, repair services, and a toll-free help line?

Câu 12: During which stage of the Product Life Cycle (PLC) do sales rise quickly and profits peak as the product gains market acceptance?

Câu 13: When a company sets a high initial price for a new product to 'skim' maximum revenues layer by layer from the segments willing to pay the high price, it is using which strategy?

Câu 14: Which pricing strategy involves setting prices based on the costs of producing, distributing, and selling the product plus a fair rate of return for effort and risk?

Câu 15: Which type of distribution channel consists of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits?

Câu 16: What is the term for the displacement of traditional intermediaries from a marketing channel by radical new types of intermediaries or by direct-to-consumer models?

Câu 17: Which element of the promotion mix involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 18: Which promotion strategy calls for using the sales force and trade promotion to move the product through channels to final consumers?

Câu 19: Which characteristic of services refers to the fact that services cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 20: What is the differential effect that knowing the brand name has on customer response to the product and its marketing?

Câu 21: In business-to-business (B2B) marketing, what is the term for the business demand that ultimately comes from the demand for consumer goods?

Câu 22: Which of the following describes a set of buyers sharing common needs or characteristics that the company decides to serve?

Câu 23: What is the term for the practice of using established brand names of two different companies on the same product?

Câu 24: Which stage of the new product development process involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company's objectives?

Câu 25: Which pricing strategy sets a low initial price for a new product in order to attract a large number of buyers and a large market share?