Quay lại danh mục Trắc nghiệm Nguyên lý Marketing Tiếng Anh

Bộ 4 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Thời gian còn lại: --:--

Câu 1: According to the definition by Kotler and Armstrong, what is the primary goal of the marketing process?

Câu 2: Which of the following describes a basic human requirement such as food, air, or water that marketing cannot create?

Câu 3: Theodore Levitt used this term to describe companies that focus more on their specific products than the benefits produced by those products:

Câu 4: In the BCG Growth-Share Matrix, a Strategic Business Unit (SBU) with high relative market share in a low-growth market is a:

Câu 5: According to the Ansoff Matrix, which strategy involves increasing sales of existing products to existing market segments?

Câu 6: Which microenvironment element consists of groups that have an actual or potential interest in or impact on an organization's ability to achieve its goals?

Câu 7: The statistical study of human populations in terms of size, density, location, age, and gender is called:

Câu 8: What is the term for the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation?

Câu 9: Information that was previously collected for another purpose but is being used for the current research project is:

Câu 10: Which factor is considered the most basic determinant of a person's wants and behavior, learned from family and society?

Câu 11: The tendency of people to interpret incoming information in a way that supports their existing beliefs is known as:

Câu 12: What term describes the buyer discomfort or conflict that arises after a purchase decision has been made?

Câu 13: Dividing a market into groups based on social class, lifestyle, or personality characteristics is:

Câu 14: The process of making a firm's market offering unique to create superior customer value is called:

Câu 15: Which product level includes additional services and benefits such as a warranty, after-sale service, and delivery?

Câu 16: Products that consumers buy frequently, immediately, and with minimal comparison or buying effort are:

Câu 17: In which stage of the Product Life Cycle (PLC) do sales growth slow down or level off as the product achieves mass acceptance?

Câu 18: What is the pricing method that involves adding a standard markup to the cost of the product?

Câu 19: Setting a high initial price for a new product to harvest maximum revenue from segments willing to pay the premium is:

Câu 20: Which distribution strategy involves stocking products in as many outlets as possible to ensure maximum brand exposure?

Câu 21: What term describes the removal of marketing channel intermediaries by producers to sell directly to final buyers?

Câu 22: Which element of the promotion mix focuses on building a favorable corporate image and handling unfavorable rumors?

Câu 23: strategy that uses the sales force and trade promotion to move the product through marketing channels is a:

Câu 24: Directly engaging with carefully targeted individual consumers to obtain an immediate response and build lasting relationships is:

Câu 25: Socially and environmentally responsible marketing that meets the needs of current consumers while preserving future generations' ability to meet theirs is: