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Câu 1: Which marketing management philosophy argues that a company should determine the needs and interests of target markets and deliver satisfaction more effectively than competitors in a way that maintains or improves both the consumer's and society's well-being?

Câu 2: In the BCG Growth-Share Matrix, which category represents low-growth, high-share businesses or products that produce a lot of the cash that the company uses to pay its bills and support other SBUs?

Câu 3: When a company divides a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies or mixes, it is practicing what?

Câu 4: brand's value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs; which of the following best describes 'more for more' positioning?

Câu 5: Which type of segmentation divides buyers into different segments based on lifestyle or personality characteristics?

Câu 6: Which level of the 'Three Levels of Product' represents the additional consumer services and benefits built around the core and actual products, such as a warranty or free delivery?

Câu 7: In the Product Life Cycle (PLC), which stage is characterized by rapid market acceptance and increasing profits as early adopters continue to buy and conventional consumers begin to follow?

Câu 8: What pricing strategy involves setting a high price for a new product to 'skim' maximum revenues layer by layer from the segments willing to pay the high price?

Câu 9: Which of the following is an example of a 'Push' promotion strategy?

Câu 10: In a 'Vertical Marketing System' (VMS), which type combines successive stages of production and distribution under single ownership?

Câu 11: What is the term for the set of all actual and potential buyers of a product or service?

Câu 12: Which characteristic of services refers to the fact that services cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 13: What is the primary purpose of 'Differentiated Marketing' (or segmented marketing)?

Câu 14: Business demand is 'derived demand' because it ultimately comes from what?

Câu 15: Which of the following describes the 'Marketing Mix' from the buyer's viewpoint according to the 4Cs model?

Câu 16: Which environment includes the actors close to the company that affect its ability to serve its customers, such as suppliers, marketing intermediaries, and competitors?

Câu 17: What kind of research is used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 18: In Maslow's Hierarchy of Needs, which needs are at the lowest level and must be satisfied first?

Câu 19: What is the term for a name, term, sign, symbol, or design that identifies the maker or seller of a product or service?

Câu 20: Which of the following describes 'Internal Marketing' in the context of service marketing?

Câu 21: When a company enters a new market with an existing product, it is following which strategy according to the Ansoff Product/Market Expansion Grid?

Câu 22: Which component of the promotion mix involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 23: In pricing, what is 'Price Elasticity'?

Câu 24: What is the term for 'the practice of using the established brand name of two different companies on the same product'?

Câu 25: Which of the following is an 'environmental' factor that influences business buyer behavior?