Quay lại danh mục Trắc nghiệm Nguyên lý Marketing Tiếng Anh
Bộ 5 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Bộ 5 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 5 - Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which marketing management philosophy argues that a company should determine the needs and interests of target markets and deliver satisfaction more effectively than competitors in a way that maintains or improves both the consumer's and society's well-being?

Câu 2: In the BCG Growth-Share Matrix, which category represents low-growth, high-share businesses or products that produce a lot of the cash that the company uses to pay its bills and support other SBUs?

Câu 3: When a company divides a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies or mixes, it is practicing what?

Câu 4: brand's value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs; which of the following best describes 'more for more' positioning?

Câu 5: Which type of segmentation divides buyers into different segments based on lifestyle or personality characteristics?

Câu 6: Which level of the 'Three Levels of Product' represents the additional consumer services and benefits built around the core and actual products, such as a warranty or free delivery?

Câu 7: In the Product Life Cycle (PLC), which stage is characterized by rapid market acceptance and increasing profits as early adopters continue to buy and conventional consumers begin to follow?

Câu 8: What pricing strategy involves setting a high price for a new product to 'skim' maximum revenues layer by layer from the segments willing to pay the high price?

Câu 9: Which of the following is an example of a 'Push' promotion strategy?

Câu 10: In a 'Vertical Marketing System' (VMS), which type combines successive stages of production and distribution under single ownership?

Câu 11: What is the term for the set of all actual and potential buyers of a product or service?

Câu 12: Which characteristic of services refers to the fact that services cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 13: What is the primary purpose of 'Differentiated Marketing' (or segmented marketing)?

Câu 14: Business demand is 'derived demand' because it ultimately comes from what?

Câu 15: Which of the following describes the 'Marketing Mix' from the buyer's viewpoint according to the 4Cs model?

Câu 16: Which environment includes the actors close to the company that affect its ability to serve its customers, such as suppliers, marketing intermediaries, and competitors?

Câu 17: What kind of research is used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 18: In Maslow's Hierarchy of Needs, which needs are at the lowest level and must be satisfied first?

Câu 19: What is the term for a name, term, sign, symbol, or design that identifies the maker or seller of a product or service?

Câu 20: Which of the following describes 'Internal Marketing' in the context of service marketing?

Câu 21: When a company enters a new market with an existing product, it is following which strategy according to the Ansoff Product/Market Expansion Grid?

Câu 22: Which component of the promotion mix involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 23: In pricing, what is 'Price Elasticity'?

Câu 24: What is the term for 'the practice of using the established brand name of two different companies on the same product'?

Câu 25: Which of the following is an 'environmental' factor that influences business buyer behavior?