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Bộ 7 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

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Câu 1: Which marketing management philosophy holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

Câu 2: In a SWOT analysis, which of the following represents external factors that the company may be able to exploit to its advantage?

Câu 3: Which type of market segmentation involves dividing a market into different groups based on social class, lifestyle, or personality characteristics?

Câu 4: During which stage of the Product Life Cycle (PLC) do sales growth typically slow down because the product has achieved acceptance by most potential buyers?

Câu 5: In the BCG Growth-Share Matrix, what name is given to high-share businesses or products in low-growth markets that generate a lot of cash?

Câu 6: What pricing strategy involves setting a high initial price for a new product to reap maximum revenues from the segments willing to pay the high price?

Câu 7: Which element of the promotion mix involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 8: According to the Ansoff Product/Market Expansion Grid, which strategy focuses on identifying and developing new market segments for current company products?

Câu 9: In Maslow's hierarchy of needs, which level involves the need for belongingness, love, and affection?

Câu 10: What term describes the differential effect that knowing the brand name has on customer response to the product and its marketing?

Câu 11: According to Michael Porter's basic competitive strategies, which strategy involves the firm working hard to achieve the lowest production and distribution costs?

Câu 12: In marketing research, what is the term for information that is collected for the specific purpose at hand?

Câu 13: Which channel structure consists of producers, wholesalers, and retailers acting as a unified system to maximize efficiency?

Câu 14: Which promotion strategy involves using the sales force and trade promotion to move the product through channels toward final consumers?

Câu 15: Which service characteristic refers to the fact that services cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 16: What concept represents the total combined customer lifetime values of all of the company's current and potential customers?

Câu 17: Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society are part of which PESTEL environment?

Câu 18: Which of the following actors is considered part of a company's micro-environment?

Câu 19: What psychological process describes the tendency of people to interpret information in a way that will support what they already believe?

Câu 20: What is the primary goal of Integrated Marketing Communications (IMC)?

Câu 21: Which growth strategy involves starting up or buying businesses outside of the company's current products and markets?

Câu 22: In the transition from the traditional 4Ps to the customer-centric 4Cs, which 'P' corresponds directly to 'Communication'?

Câu 23: Which marketing concept holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-run interests?

Câu 24: Which dimension of the product mix refers to how closely related the various product lines are in end use, production requirements, or distribution channels?

Câu 25: If a small change in price leads to a large change in the quantity demanded, the demand is said to be: