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Bộ 3 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

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Câu 1: Which component of holistic marketing focuses on building mutually satisfying long-term relationships with key constituents like customers and partners?

Câu 2: In the BCG Matrix, a business unit that has a high relative market share in a low-growth market is classified as which of the following?

Câu 3: company sets a high initial price to target 'innovators' before gradually lowering it to reach more price-sensitive segments; what is this strategy called?

Câu 4: When Starbucks introduces its existing coffee products into new geographical territories like Italy, which Ansoff Matrix growth strategy is being applied?

Câu 5: What is the primary objective of 'positioning' within the STP marketing framework?

Câu 6: What term describes the psychological discomfort a consumer experiences after a purchase when they have doubts about whether they made the right choice?

Câu 7: In business-to-business (B2B) markets, the demand for steel is ultimately determined by the demand for consumer goods like automobiles; what is this concept called?

Câu 8: Which distribution strategy involves placing a product in as many outlets as possible to ensure maximum brand exposure and convenience?

Câu 9: According to Levitt and Kotler, what level of a product represents the fundamental problem-solving service or benefit that consumers are really buying?

Câu 10: 'pull strategy' primarily focuses its promotional efforts on which of the following groups to create demand?

Câu 11: Which component of the PESTEL analysis framework would include factors like changing demographics, lifestyle trends, and consumer attitudes?

Câu 12: In a SWOT analysis, which quadrant identifies external factors that the company could exploit to its advantage?

Câu 13: What marketing approach involves developing and promoting products based on their environmental sustainability and eco-friendliness?

Câu 14: Segmenting a market based on variables such as social class, lifestyle, or personality characteristics is known as which type of segmentation?

Câu 15: Using prices like '$9.99' instead of '$10.00' to make the price seem significantly lower in the consumer's mind is an example of which strategy?

Câu 16: Which characteristic of services means that they cannot be stored for later sale or use, such as an unsold seat on a flight?

Câu 17: What is the process of improving a website's visibility in a search engine's unpaid results to drive organic traffic?

Câu 18: What term describes the added value endowed to products and services, reflected in how consumers think, feel, and act with respect to the brand?

Câu 19: product in a high-growth market with a low relative market share is often considered a 'problem child' or which of the following in the BCG matrix?

Câu 20: Which strategy focuses on creating 'uncontested market space' and making the competition irrelevant rather than fighting in an existing industry?

Câu 21: What metric represents the total net profit a company expects to earn from a customer throughout their entire relationship with the brand?

Câu 22: During which stage of the Product Life Cycle (PLC) do sales growth slow down or level off as the product has achieved acceptance by most potential buyers?

Câu 23: If a company like Coca-Cola adds new versions of its existing soft drink (e.g., Diet Coke, Cherry Coke), it is increasing which dimension of its product mix?

Câu 24: What is the practice of conducting business according to both local and global considerations, such as McDonald's offering 'Teriyaki Burgers' in Japan?

Câu 25: Information that already exists somewhere, having been collected for another purpose, is referred to as which type of data?