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Bộ 3 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Bộ 3 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 3 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which component of holistic marketing focuses on building mutually satisfying long-term relationships with key constituents like customers and partners?

Câu 2: In the BCG Matrix, a business unit that has a high relative market share in a low-growth market is classified as which of the following?

Câu 3: company sets a high initial price to target 'innovators' before gradually lowering it to reach more price-sensitive segments; what is this strategy called?

Câu 4: When Starbucks introduces its existing coffee products into new geographical territories like Italy, which Ansoff Matrix growth strategy is being applied?

Câu 5: What is the primary objective of 'positioning' within the STP marketing framework?

Câu 6: What term describes the psychological discomfort a consumer experiences after a purchase when they have doubts about whether they made the right choice?

Câu 7: In business-to-business (B2B) markets, the demand for steel is ultimately determined by the demand for consumer goods like automobiles; what is this concept called?

Câu 8: Which distribution strategy involves placing a product in as many outlets as possible to ensure maximum brand exposure and convenience?

Câu 9: According to Levitt and Kotler, what level of a product represents the fundamental problem-solving service or benefit that consumers are really buying?

Câu 10: 'pull strategy' primarily focuses its promotional efforts on which of the following groups to create demand?

Câu 11: Which component of the PESTEL analysis framework would include factors like changing demographics, lifestyle trends, and consumer attitudes?

Câu 12: In a SWOT analysis, which quadrant identifies external factors that the company could exploit to its advantage?

Câu 13: What marketing approach involves developing and promoting products based on their environmental sustainability and eco-friendliness?

Câu 14: Segmenting a market based on variables such as social class, lifestyle, or personality characteristics is known as which type of segmentation?

Câu 15: Using prices like '$9.99' instead of '$10.00' to make the price seem significantly lower in the consumer's mind is an example of which strategy?

Câu 16: Which characteristic of services means that they cannot be stored for later sale or use, such as an unsold seat on a flight?

Câu 17: What is the process of improving a website's visibility in a search engine's unpaid results to drive organic traffic?

Câu 18: What term describes the added value endowed to products and services, reflected in how consumers think, feel, and act with respect to the brand?

Câu 19: product in a high-growth market with a low relative market share is often considered a 'problem child' or which of the following in the BCG matrix?

Câu 20: Which strategy focuses on creating 'uncontested market space' and making the competition irrelevant rather than fighting in an existing industry?

Câu 21: What metric represents the total net profit a company expects to earn from a customer throughout their entire relationship with the brand?

Câu 22: During which stage of the Product Life Cycle (PLC) do sales growth slow down or level off as the product has achieved acceptance by most potential buyers?

Câu 23: If a company like Coca-Cola adds new versions of its existing soft drink (e.g., Diet Coke, Cherry Coke), it is increasing which dimension of its product mix?

Câu 24: What is the practice of conducting business according to both local and global considerations, such as McDonald's offering 'Teriyaki Burgers' in Japan?

Câu 25: Information that already exists somewhere, having been collected for another purpose, is referred to as which type of data?