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Bộ 2 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

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Câu 1: Which segmentation variable involves dividing a market based on social class, lifestyle, or personality characteristics?

Câu 2: In the BCG Matrix, which quadrant represents products with high market share in a slow-growing industry?

Câu 3: What pricing strategy involves setting a high initial price to target 'innovators' before gradually lowering it?

Câu 4: Which service characteristic refers to the fact that services cannot be stored for later sale or use?

Câu 5: According to the Ansoff Matrix, which strategy involves selling current products to new geographical areas or customer segments?

Câu 6: What is the primary goal of Integrated Marketing Communications (IMC)?

Câu 7: Which distribution strategy aims to place products in as many outlets as possible?

Câu 8: What term describes the feeling of post-purchase tension or doubt that a consumer may experience after making a difficult buying decision?

Câu 9: In the 'Five Forces' model by Michael Porter, which force refers to the ease with which buyers can switch to another company's products?

Câu 10: Which level of a product includes additional services and benefits such as a warranty, installation, or after-sales service?

Câu 11: Which promotion strategy focuses on using the sales force and trade promotion to move the product through channels?

Câu 12: What is the first step in the formal marketing research process?

Câu 13: Which type of data is collected for the specific purpose at hand and did not exist before the study?

Câu 14: Which microenvironment actor includes firms that help the company promote, sell, and distribute its goods to final buyers?

Câu 15: What is a 'Perceptual Map' used for in marketing management?

Câu 16: Which stage of the Product Life Cycle (PLC) is typically characterized by rapid market acceptance and increasing profits?

Câu 17: What is the term for a company's 'total link' with its customers, often managed through technology to build long-term loyalty?

Câu 18: Which pricing method involves setting prices based on the costs of producing, distributing, and selling the product plus a fair rate of return?

Câu 19: In the context of the 4Ps, which element includes decisions regarding 'Channel coverage' and 'Logistics'?

Câu 20: What is 'Market Fragmentation'?

Câu 21: Which type of consumer product is purchased frequently, immediately, and with minimal comparison and buying effort?

Câu 22: What does 'S' stand for in a SWOT analysis when evaluating a company's internal environment?

Câu 23: Which concept holds that consumers will favor products that are available and highly affordable?

Câu 24: What is 'Brand Equity'?

Câu 25: Which of the following is an example of 'Public Relations' in the promotion mix?