Quay lại danh mục Trắc nghiệm Quản trị Marketing Tiếng Anh

Bộ 4 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

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Câu 1: Which marketing management philosophy focuses on the idea that consumers will favor products that offer the most quality, performance, and innovative features?

Câu 2: In a SWOT analysis, which of the following is considered an external factor that could potentially provide a competitive advantage?

Câu 3: What term describes the psychological tension or anxiety a consumer feels after making a difficult purchasing decision?

Câu 4: Which type of market segmentation divides buyers into groups based on their knowledge, attitudes, uses, or responses to a specific product?

Câu 5: In the BCG Matrix, products or businesses that have a low market share in high-growth markets are classified as what?

Câu 6: Which level of a product consists of the additional consumer services and benefits built around the core and actual product?

Câu 7: What pricing strategy involves setting a high initial price for a new product to reap maximum revenues from segments willing to pay the high price?

Câu 8: distribution strategy where a producer uses as many outlets as possible to ensure maximum product exposure is called what?

Câu 9: Which element of the promotion mix involves building good relations with the company's various publics by obtaining favorable publicity?

Câu 10: In the Ansoff Matrix, which strategy involves selling existing products to new geographical markets or market segments?

Câu 11: What is the term for the differential effect that knowing the brand name has on customer response to the product and its marketing?

Câu 12: Which characteristic of services refers to the fact that they cannot be stored for later sale or use?

Câu 13: When a company uses its existing brand name to launch a new product in a completely different category, it is called what?

Câu 14: What is the primary objective of 'Market Penetration' according to the Ansoff Growth Matrix?

Câu 15: Which stage of the Product Life Cycle (PLC) is typically characterized by rapid market acceptance and increasing profits?

Câu 16: What does 'Derived Demand' mean in the context of business-to-business (B2B) marketing?

Câu 17: In Integrated Marketing Communications (IMC), what is the main goal of coordinating various promotional tools?

Câu 18: Which of the following is a major disadvantage of using 'Primary Data' in marketing research?

Câu 19: What concept suggests that firms should provide value to customers in a way that maintains or improves both the consumer's and society's well-being?

Câu 20: Which type of 'Competitive Advantage' is achieved by being the lowest-cost producer in the industry?

Câu 21: What occurs when a product or service producer cuts out traditional intermediaries and goes directly to final buyers?

Câu 22: In the 'Five Forces' model by Michael Porter, which force refers to the ease with which buyers can switch to a competitor's product?

Câu 23: Which marketing strategy focuses on a very narrow segment and offers a highly specialized mix to meet their specific needs?

Câu 24: What is the term for a set of buyers sharing common needs or characteristics that the company decides to serve?

Câu 25: Which element of the 7Ps of service marketing refers to the environment in which the service is delivered and where the firm and customer interact?