Quay lại danh mục Trắc nghiệm Quản trị Marketing Tiếng Anh
Bộ 6 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Bộ 6 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Thời gian còn lại: --:--

Câu 1: According to Philip Kotler, which concept refers to human wants that are backed by buying power?

Câu 2: When a company divides the market into units such as nations, states, regions, or cities, which type of segmentation is being used?

Câu 3: In which stage of the Product Life Cycle (PLC) do sales start to climb quickly and early adopters continue to buy while later buyers start following their lead?

Câu 4: What pricing strategy involves setting a high price for a new product to maximize revenue from segments willing to pay the high price?

Câu 5: Which term describes the discomfort caused by post-purchase conflict when a consumer is unhappy with a decision?

Câu 6: In the BCG Growth-Share Matrix, what name is given to strategic business units with low market share in low-growth markets?

Câu 7: Under the Ansoff Matrix, which strategy involves offering modified or new products to current market segments?

Câu 8: Which digital marketing strategy relies on users to pass along a marketing message to other users, creating exponential growth in exposure?

Câu 9: What occurs when a brand name is used on too many products, potentially weakening its original image and prestige?

Câu 10: Which of the following is considered a part of the marketing 'microenvironment'?

Câu 11: What type of marketing research is used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 12: Because services cannot be seen, tasted, felt, or smelled before they are bought, they are characterized by which quality?

Câu 13: Vertical Marketing System (VMS) where independent firms at different levels of production and distribution join through contracts is known as a:

Câu 14: What is the primary goal of Customer Relationship Management (CRM)?

Câu 15: Which tool is used by marketers to visually display the position of their products versus competitors based on two or more dimensions?

Câu 16: In business markets (B2B), the demand for business products that ultimately comes from the demand for consumer goods is called:

Câu 17: Which marketing strategy involves focusing on a small, well-defined market segment that has specific needs often overlooked by larger firms?

Câu 18: The concept that holds that a company should make marketing decisions by considering consumers wants, the company requirements, and societys long-run interests is the:

Câu 19: Which approach ensures that all communication channels are integrated to deliver a clear, consistent, and compelling message about the brand?

Câu 20: If a company sets its price based on buyers perceptions of value rather than on the sellers cost, it is using:

Câu 21: Segmenting a market based on lifestyle, personality characteristics, or social class is known as:

Câu 22: When a company uses its established brand name to launch a new product in a completely different category, it is called a:

Câu 23: What term is used to measure the sensitivity of demand to changes in price?

Câu 24: In a SWOT analysis, which factors are considered internal to the organization?

Câu 25: Which type of marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience?