Quay lại danh mục Trắc nghiệm Quản trị Marketing Tiếng Anh
Bộ 6 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Bộ 6 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 6 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: According to Philip Kotler, which concept refers to human wants that are backed by buying power?

Câu 2: When a company divides the market into units such as nations, states, regions, or cities, which type of segmentation is being used?

Câu 3: In which stage of the Product Life Cycle (PLC) do sales start to climb quickly and early adopters continue to buy while later buyers start following their lead?

Câu 4: What pricing strategy involves setting a high price for a new product to maximize revenue from segments willing to pay the high price?

Câu 5: Which term describes the discomfort caused by post-purchase conflict when a consumer is unhappy with a decision?

Câu 6: In the BCG Growth-Share Matrix, what name is given to strategic business units with low market share in low-growth markets?

Câu 7: Under the Ansoff Matrix, which strategy involves offering modified or new products to current market segments?

Câu 8: Which digital marketing strategy relies on users to pass along a marketing message to other users, creating exponential growth in exposure?

Câu 9: What occurs when a brand name is used on too many products, potentially weakening its original image and prestige?

Câu 10: Which of the following is considered a part of the marketing 'microenvironment'?

Câu 11: What type of marketing research is used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 12: Because services cannot be seen, tasted, felt, or smelled before they are bought, they are characterized by which quality?

Câu 13: Vertical Marketing System (VMS) where independent firms at different levels of production and distribution join through contracts is known as a:

Câu 14: What is the primary goal of Customer Relationship Management (CRM)?

Câu 15: Which tool is used by marketers to visually display the position of their products versus competitors based on two or more dimensions?

Câu 16: In business markets (B2B), the demand for business products that ultimately comes from the demand for consumer goods is called:

Câu 17: Which marketing strategy involves focusing on a small, well-defined market segment that has specific needs often overlooked by larger firms?

Câu 18: The concept that holds that a company should make marketing decisions by considering consumers wants, the company requirements, and societys long-run interests is the:

Câu 19: Which approach ensures that all communication channels are integrated to deliver a clear, consistent, and compelling message about the brand?

Câu 20: If a company sets its price based on buyers perceptions of value rather than on the sellers cost, it is using:

Câu 21: Segmenting a market based on lifestyle, personality characteristics, or social class is known as:

Câu 22: When a company uses its established brand name to launch a new product in a completely different category, it is called a:

Câu 23: What term is used to measure the sensitivity of demand to changes in price?

Câu 24: In a SWOT analysis, which factors are considered internal to the organization?

Câu 25: Which type of marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience?