Bộ 5 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án
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Câu 1:
In the context of holistic marketing, which component focuses on understanding the financial and non-financial returns to business and society from marketing activities?
💡 Lời giải chi tiết:
Performance marketing involves assessing the accountability of marketing programs through metrics like brand equity, customer equity, and social responsibility. Kết luận Lý giải Performance marketing
Câu 2:
Which type of market segmentation involves dividing a market into groups based on variables such as usage rate, loyalty status, and readiness stage?
💡 Lời giải chi tiết:
Behavioral segmentation categorizes consumers based on their knowledge, attitudes, uses, or responses to a product. Kết luận Lý giải Behavioral segmentation
Câu 3:
company launches a high-tech smartphone at a premium price point to harvest maximum revenue from early adopters before lowering it later. This is an example of which pricing strategy?
💡 Lời giải chi tiết:
Market-skimming pricing sets high initial prices to 'skim' revenues layer by layer from the market. Kết luận Lý giải Market-skimming pricing
Câu 4:
Which tool is commonly used by marketers to visualize the location of their brand in the minds of consumers relative to competing brands?
💡 Lời giải chi tiết:
Perceptual maps are graphical representations that show consumer perceptions of brand positioning on key dimensions. Kết luận Lý giải Perceptual mapping
Câu 5:
According to Maslow's Hierarchy of Needs, a consumer purchasing a high-end home security system is most likely satisfying which level of need?
💡 Lời giải chi tiết:
Safety needs include the desire for security, stability, and protection from physical and emotional harm. Kết luận Lý giải Safety needs
Câu 6:
When a producer grants a limited number of retailers the right to sell its products in a specific territory, it is using which distribution strategy?
💡 Lời giải chi tiết:
Exclusive distribution limits the number of intermediaries to maintain brand image and allow for higher markups. Kết luận Lý giải Exclusive distribution
Câu 7:
During which stage of the Product Life Cycle (PLC) do profits typically peak and then start to decline as competition intensifies?
💡 Lời giải chi tiết:
In the maturity stage, sales growth slows down and intense competition for market share leads to higher marketing expenses and lower profits. Kết luận Lý giải Maturity
Câu 8:
Which component of the Aaker Brand Equity Model refers to the emotional or psychological value that a consumer attaches to a brand name?
💡 Lời giải chi tiết:
Brand associations consist of anything linked in memory to a brand, including symbolic meanings and feelings. Kết luận Lý giải Brand associations
Câu 9:
In a SWOT analysis, a sudden increase in the price of raw materials used by a company would be classified as a(n):
💡 Lời giải chi tiết:
External factors that could negatively impact a company's performance, such as rising costs beyond its control, are categorized as threats. Kết luận Lý giải Threat
Câu 10:
What is the primary difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?
💡 Lời giải chi tiết:
SEO aims to improve website ranking naturally, whereas SEM is a broader term encompassing both organic efforts and paid search tactics like PPC. Kết luận Lý giải SEO focuses on organic search results, while SEM includes paid advertising.
Câu 11:
In B2B marketing, the demand for industrial products that ultimately comes from the demand for consumer goods is known as:
💡 Lời giải chi tiết:
Derived demand means the success and demand in the business market are directly linked to the consumption levels in the final consumer market. Kết luận Lý giải Derived demand
Câu 12:
The primary goal of Customer Relationship Management (CRM) is to maximize which metric?
💡 Lời giải chi tiết:
CRM focuses on building long-term relationships to increase the total expected profit from a customer over their entire relationship with the firm. Kết luận Lý giải Customer lifetime value
Câu 13:
Integrated Marketing Communications (IMC) requires a company to:
💡 Lời giải chi tiết:
IMC ensures that all brand messages and images across different platforms are unified and reinforce each other. Kết luận Lý giải Coordinate all communication channels to deliver a clear and consistent message.
Câu 14:
According to Michael Porter, which generic strategy involves targeting a narrow market segment with a unique product that commands a premium price?
💡 Lời giải chi tiết:
Differentiation focus involves seeking a competitive advantage through uniqueness within a specific niche. Kết luận Lý giải Differentiation Focus
Câu 15:
Which international marketing strategy involves 'thinking global' while 'acting local' to meet specific cultural needs?
💡 Lời giải chi tiết:
Glocalization is the practice of conducting business according to both local and global considerations. Kết luận Lý giải Glocalization
Câu 16:
small group of 8 to 12 people led by a trained moderator to discuss a product or service is a research method known as a:
💡 Lời giải chi tiết:
Focus groups provide qualitative insights into consumer motivations, feelings, and reactions in a group setting. Kết luận Lý giải Focus group
Câu 17:
In the 7Ps marketing mix for services, which 'P' refers to the environment in which the service is delivered and where the firm and customer interact?
💡 Lời giải chi tiết:
Physical evidence includes the tangible components of the service environment, like decor and equipment, that help customers evaluate quality. Kết luận Lý giải Physical evidence
Câu 18:
What is the term for the unethical practice of making misleading claims about the environmental benefits of a product or service?
💡 Lời giải chi tiết:
Greenwashing involves deceptive marketing to portray an organization's products or policies as environmentally friendly when they are not. Kết luận Lý giải Greenwashing
Câu 19:
Which social media marketing metric measures the total number of unique users who have seen a specific piece of content?
💡 Lời giải chi tiết:
Reach represents the actual number of individual people who viewed the content, whereas impressions count every time it was displayed. Kết luận Lý giải Reach
Câu 20:
pricing strategy that sets a very low price to attract a large number of buyers and win a large market share quickly is called:
💡 Lời giải chi tiết:
Penetration pricing is used to gain high volume and market share rapidly, often creating barriers to entry for competitors. Kết luận Lý giải Penetration pricing
Câu 21:
The elimination of traditional intermediaries such as wholesalers or retailers from a distribution channel is known as:
💡 Lời giải chi tiết:
Disintermediation occurs when producers bypass middlemen and sell directly to the final buyers, often facilitated by the internet. Kết luận Lý giải Disintermediation
Câu 22:
Using the Ansoff Matrix, which growth strategy involves selling existing products to new market segments?
💡 Lời giải chi tiết:
Market development focuses on finding or developing new markets for current company products. Kết luận Lý giải Market development
Câu 23:
In the consumer decision-making process, a person whose views or advice carry some weight in making a final purchase decision is called a(n):
💡 Lời giải chi tiết:
Influencers provide information or persuasion that affects the evaluation of alternatives and the final choice. Kết luận Lý giải Influencer
Câu 24:
Which stage of the New Product Development process involves presenting a detailed version of the product idea to a group of target consumers to gauge their reactions?
💡 Lời giải chi tiết:
Concept testing helps companies evaluate consumer interest and identify potential flaws before investing in physical prototyping. Kết luận Lý giải Concept testing
Câu 25:
brand created and owned by a reseller of a product or service is known as a:
💡 Lời giải chi tiết:
Private label brands (or store brands) are developed by retailers to compete with national manufacturer brands. Kết luận Lý giải Private label brand
