Bộ 10 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án
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Câu 1:
In the context of the 7Ps of the service marketing mix, which element specifically refers to the human actors who play a part in service delivery and thus influence the buyer's perceptions?
💡 Lời giải chi tiết:
In the extended service marketing mix, the element that encompasses all human actors playing a part in service delivery, such as employees and other customers, is People.
Câu 2:
What term describes the inherent characteristic of tourism services where they cannot be stored for later sale or use, meaning an unsold hotel room tonight represents lost revenue?
💡 Lời giải chi tiết:
The characteristic of services that refers to the fact that they cannot be saved, stored, resold, or returned involves Perishability.
Câu 3:
According to Butler's Tourism Area Life Cycle (TALC) model, which stage is characterized by a decline in the rate of visitor growth and the peak of visitor numbers?
💡 Lời giải chi tiết:
In Butler's TALC model, the stage where the destination has reached its carrying capacity and visitor numbers peak before potentially declining is Stagnation.
Câu 4:
Which type of market segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics?
💡 Lời giải chi tiết:
The segmentation strategy that groups customers based on their internal characteristics such as personality, values, interests, and lifestyle is Psychographic segmentation.
Câu 5:
In the acronym MICE, a lucrative segment of the tourism industry, what does the letter 'I' stand for?
💡 Lời giải chi tiết:
The acronym MICE stands for Meetings, Conferences, Exhibitions, and travel rewards used to motivate employees known as Incentives.
Câu 6:
Which pricing strategy involves setting a high price for a new tourism product to skim maximum revenues layer by layer from the segments willing to pay the high price?
💡 Lời giải chi tiết:
The strategy of setting a high initial price to target early adopters and maximize revenue before competitors enter the market is Market-skimming pricing.
Câu 7:
What is the term for the internal psychological motives, such as a desire for escape, rest, or relaxation, that drive a person to travel?
💡 Lời giải chi tiết:
In tourism motivation theory, the internal drives that inspire a person to leave their home environment are known as Push factors.
Câu 8:
travel agency that purchases tourism products in bulk from suppliers and sells them to other distributors or consumers is acting as what?
💡 Lời giải chi tiết:
An intermediary that buys large quantities of goods or services from producers to resell them to retailers or sometimes directly to consumers is a Wholesaler.
Câu 9:
Which component of the SWOT analysis refers to external factors that the organization could exploit to its advantage?
💡 Lời giải chi tiết:
In a SWOT analysis, the external conditions or trends that a company can utilize to improve its performance or competitive position are Opportunities.
Câu 10:
The practice of varying prices for a fixed product (like airline seats or hotel rooms) based on demand to maximize revenue is known as what?
💡 Lời giải chi tiết:
The process of allocating the right type of capacity to the right customer at the right price and time to maximize revenue or yield is Yield management.
Câu 11:
In the context of service characteristics, what does 'Inseparability' imply for the tourism provider?
💡 Lời giải chi tiết:
Inseparability means that services are produced and consumed simultaneously, implying that the interaction between the provider and the customer is a critical part of the service, meaning Customers and employees are part of the product.
Câu 12:
What is the term for a trip offered to travel agents or media at little or no cost to educate them about a destination?
💡 Lời giải chi tiết:
Trips designed to acquaint travel trade and media professionals with a destination's products and services to help them sell or promote it better are called Familiarization (FAM) trip.
Câu 13:
Which promotional tool involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?
💡 Lời giải chi tiết:
The management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends is Public Relations.
Câu 14:
What is the term for the economic concept where money spent by tourists flows out of the local economy to pay for imported goods and services?
💡 Lời giải chi tiết:
The phenomenon where revenue generated by tourism is lost to other countries' economies due to imports or profit repatriation is known as Leakage.
Câu 15:
In digital marketing, what does SEO stand for?
💡 Lời giải chi tiết:
The process of improving the quality and quantity of website traffic to a website or a web page from search engines is Search Engine Optimization.
Câu 16:
Which of the following refers to the tangible environment in which the service is delivered, such as the hotel lobby design or staff uniforms?
💡 Lời giải chi tiết:
The environment in which the service is delivered and where the firm and customer interact, along with any tangible components that facilitate performance, is Physical Evidence.
Câu 17:
What type of tourism involves traveling to places historically associated with death and tragedy?
💡 Lời giải chi tiết:
A niche market within tourism that involves visiting sites associated with death, suffering, or the macabre is defined as Dark tourism.
Câu 18:
Which term describes the growing trend of combining business travel with leisure time?
💡 Lời giải chi tiết:
The practice of extending a business trip for a few days for leisure purposes is commonly referred to in the industry as Bleisure.
Câu 19:
When a hotel receptionist offers a guest a more expensive room with a sea view during check-in, what sales technique is being used?
💡 Lời giải chi tiết:
The sales technique where a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale is Up-selling.
Câu 20:
The 'VFR' market segment stands for which of the following?
💡 Lời giải chi tiết:
A significant segment of travel demand consisting of people traveling primarily to visit people they know is Visiting Friends and Relatives.
Câu 21:
Which concept defines the maximum number of people that may visit a tourist destination at the same time without causing destruction of the physical, economic, and sociocultural environment?
💡 Lời giải chi tiết:
The limit on the number of visitors an area can accommodate without degrading the environment or the visitor experience is known as Carrying Capacity.
Câu 22:
Content created by unpaid contributors, such as online reviews, photos, and blogs posted by travelers, is known as what?
💡 Lời giải chi tiết:
Any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms is referred to as User-Generated Content (UGC).
Câu 23:
What is the deceptive practice of marketing a product or organization as environmentally friendly when it is not?
💡 Lời giải chi tiết:
The practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is known as Greenwashing.
Câu 24:
In the AIDA model of advertising, what does the first 'A' represent?
💡 Lời giải chi tiết:
The AIDA model, which describes the steps a customer goes through in the process of purchasing a product, begins with capturing the customer's Attention.
Câu 25:
Which marketing variable deals with the distribution channels used to make the product available to the target market?
💡 Lời giải chi tiết:
In the marketing mix, the element that refers to how the product reaches the customer, including distribution channels and intermediaries, is Place.
