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Bộ 10 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Bộ 10 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 10 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: In the context of the 7Ps of the service marketing mix, which element specifically refers to the human actors who play a part in service delivery and thus influence the buyer's perceptions?

Câu 2: What term describes the inherent characteristic of tourism services where they cannot be stored for later sale or use, meaning an unsold hotel room tonight represents lost revenue?

Câu 3: According to Butler's Tourism Area Life Cycle (TALC) model, which stage is characterized by a decline in the rate of visitor growth and the peak of visitor numbers?

Câu 4: Which type of market segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics?

Câu 5: In the acronym MICE, a lucrative segment of the tourism industry, what does the letter 'I' stand for?

Câu 6: Which pricing strategy involves setting a high price for a new tourism product to skim maximum revenues layer by layer from the segments willing to pay the high price?

Câu 7: What is the term for the internal psychological motives, such as a desire for escape, rest, or relaxation, that drive a person to travel?

Câu 8: travel agency that purchases tourism products in bulk from suppliers and sells them to other distributors or consumers is acting as what?

Câu 9: Which component of the SWOT analysis refers to external factors that the organization could exploit to its advantage?

Câu 10: The practice of varying prices for a fixed product (like airline seats or hotel rooms) based on demand to maximize revenue is known as what?

Câu 11: In the context of service characteristics, what does 'Inseparability' imply for the tourism provider?

Câu 12: What is the term for a trip offered to travel agents or media at little or no cost to educate them about a destination?

Câu 13: Which promotional tool involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 14: What is the term for the economic concept where money spent by tourists flows out of the local economy to pay for imported goods and services?

Câu 15: In digital marketing, what does SEO stand for?

Câu 16: Which of the following refers to the tangible environment in which the service is delivered, such as the hotel lobby design or staff uniforms?

Câu 17: What type of tourism involves traveling to places historically associated with death and tragedy?

Câu 18: Which term describes the growing trend of combining business travel with leisure time?

Câu 19: When a hotel receptionist offers a guest a more expensive room with a sea view during check-in, what sales technique is being used?

Câu 20: The 'VFR' market segment stands for which of the following?

Câu 21: Which concept defines the maximum number of people that may visit a tourist destination at the same time without causing destruction of the physical, economic, and sociocultural environment?

Câu 22: Content created by unpaid contributors, such as online reviews, photos, and blogs posted by travelers, is known as what?

Câu 23: What is the deceptive practice of marketing a product or organization as environmentally friendly when it is not?

Câu 24: In the AIDA model of advertising, what does the first 'A' represent?

Câu 25: Which marketing variable deals with the distribution channels used to make the product available to the target market?