Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh

Bộ 13 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

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Câu 1: In the 7Ps of service marketing, which element includes the physical environment where the service is delivered and where the firm and customer interact?

Câu 2: Which type of market segmentation divides tourists based on their personality, values, interests, and lifestyle?

Câu 3: In travel motivation theory, what term refers to destination-specific attributes that attract a tourist to a particular location?

Câu 4: hotel room that is not sold on a specific night represents lost revenue that cannot be recovered. This illustrates which characteristic of services?

Câu 5: Which pricing strategy involves adjusting prices in real-time based on fluctuating demand, competitor prices, and other external factors?

Câu 6: What is the primary function of a Destination Management Organization (DMO)?

Câu 7: Why is User-Generated Content (UGC), such as TripAdvisor reviews, considered highly influential in tourism marketing?

Câu 8: Which concept describes the situation where a customer's loyalty increases after a service failure has been successfully resolved?

Câu 9: What does 'intangibility' imply for tourism marketers when promoting a holiday package?

Câu 10: In the Tourism Area Life Cycle (TALC) model, which stage is characterized by a slowdown in visitor growth and the destination reaching its carrying capacity?

Câu 11: What is 'Bleisure' travel in the context of modern tourism trends?

Câu 12: Which of the following is a key characteristic of 'Internal Marketing' in a hotel?

Câu 13: What is the primary purpose of a Familiarization (FAM) trip in the tourism industry?

Câu 14: Which pricing strategy sets a high price for a new, unique luxury cruise to capture customers willing to pay a premium before lowering it later?

Câu 15: What does a 'GDS' (Global Distribution System) provide to the travel industry?

Câu 16: In Pine and Gilmore's 'Experience Economy', which realm is defined by the customer being physically present in the environment but having a passive role?

Câu 17: travel agency that advertises 'eco-friendly tours' but fails to implement any actual sustainability practices is guilty of which unethical behavior?

Câu 18: What is the main focus of 'Relationship Marketing' in the tourism sector?

Câu 19: Which PESTEL factor covers changes in national visa policies and international trade agreements that affect tourism?

Câu 20: Which metric is commonly used in the hotel industry to measure revenue generated per available room?

Câu 21: In marketing a destination, what is 'Brand Positioning' primarily concerned with?

Câu 22: What is the primary advantage of 'Niche Marketing' for a small boutique hotel?

Câu 23: Which promotional tool involves a non-paid form of communication that seeks to build a positive image for a destination through media coverage?

Câu 24: What is 'Geo-fencing' as a mobile marketing tactic in tourism?

Câu 25: Which of Maslow's hierarchy levels is most likely being targeted by a spiritual retreat marketing itself as a place for 'self-discovery and growth'?