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Bộ 13 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Bộ 13 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 13 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: In the 7Ps of service marketing, which element includes the physical environment where the service is delivered and where the firm and customer interact?

Câu 2: Which type of market segmentation divides tourists based on their personality, values, interests, and lifestyle?

Câu 3: In travel motivation theory, what term refers to destination-specific attributes that attract a tourist to a particular location?

Câu 4: hotel room that is not sold on a specific night represents lost revenue that cannot be recovered. This illustrates which characteristic of services?

Câu 5: Which pricing strategy involves adjusting prices in real-time based on fluctuating demand, competitor prices, and other external factors?

Câu 6: What is the primary function of a Destination Management Organization (DMO)?

Câu 7: Why is User-Generated Content (UGC), such as TripAdvisor reviews, considered highly influential in tourism marketing?

Câu 8: Which concept describes the situation where a customer's loyalty increases after a service failure has been successfully resolved?

Câu 9: What does 'intangibility' imply for tourism marketers when promoting a holiday package?

Câu 10: In the Tourism Area Life Cycle (TALC) model, which stage is characterized by a slowdown in visitor growth and the destination reaching its carrying capacity?

Câu 11: What is 'Bleisure' travel in the context of modern tourism trends?

Câu 12: Which of the following is a key characteristic of 'Internal Marketing' in a hotel?

Câu 13: What is the primary purpose of a Familiarization (FAM) trip in the tourism industry?

Câu 14: Which pricing strategy sets a high price for a new, unique luxury cruise to capture customers willing to pay a premium before lowering it later?

Câu 15: What does a 'GDS' (Global Distribution System) provide to the travel industry?

Câu 16: In Pine and Gilmore's 'Experience Economy', which realm is defined by the customer being physically present in the environment but having a passive role?

Câu 17: travel agency that advertises 'eco-friendly tours' but fails to implement any actual sustainability practices is guilty of which unethical behavior?

Câu 18: What is the main focus of 'Relationship Marketing' in the tourism sector?

Câu 19: Which PESTEL factor covers changes in national visa policies and international trade agreements that affect tourism?

Câu 20: Which metric is commonly used in the hotel industry to measure revenue generated per available room?

Câu 21: In marketing a destination, what is 'Brand Positioning' primarily concerned with?

Câu 22: What is the primary advantage of 'Niche Marketing' for a small boutique hotel?

Câu 23: Which promotional tool involves a non-paid form of communication that seeks to build a positive image for a destination through media coverage?

Câu 24: What is 'Geo-fencing' as a mobile marketing tactic in tourism?

Câu 25: Which of Maslow's hierarchy levels is most likely being targeted by a spiritual retreat marketing itself as a place for 'self-discovery and growth'?