Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh

Bộ 15 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

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Câu 1: Which characteristic of tourism services refers to the fact that they cannot be stored for sale at a later date?

Câu 2: In the context of the tourism marketing mix, what does the 'P' representing 'People' primarily focus on?

Câu 3: Which market segmentation variable is being used when a travel agency targets customers based on their lifestyle, values, and personality traits?

Câu 4: What is the primary goal of 'Destination Branding' in tourism marketing?

Câu 5: Which stage of the Tourism Area Life Cycle (TALC), developed by Richard Butler, is characterized by a rapid increase in visitor numbers and the involvement of external investment?

Câu 6: What does the term 'Push Factors' refer to in the study of tourist motivation?

Câu 7: hotel uses 'Dynamic Pricing' to adjust room rates based on real-time demand and supply. This is an example of which pricing strategy?

Câu 8: What is the 'Zero Moment of Truth' (ZMOT) in the modern digital tourism consumer journey?

Câu 9: Which of the following best describes 'Niche Marketing' in the tourism industry?

Câu 10: In sustainable tourism marketing, what does 'Greenwashing' refer to?

Câu 11: What is the primary role of an 'Online Travel Agency' (OTA) in the tourism distribution channel?

Câu 12: Which element of the 'Physical Evidence' in the marketing mix helps a customer evaluate a tourism service before purchase?

Câu 13: What is 'Internal Marketing' in the context of a resort?

Câu 14: According to Pine and Gilmore's concept of the 'Experience Economy', what is the highest stage of economic value?

Câu 15: Which marketing communication tool is most effective for managing a destination's reputation during a crisis, such as a natural disaster?

Câu 16: What does 'S' stand for in a SWOT analysis of a tourism destination?

Câu 17: In tourism, 'Inseparability' means that:

Câu 18: Which distribution strategy involves a tourism provider using as many outlets as possible to sell their product?

Câu 19: What is the primary focus of 'Relationship Marketing' in the travel industry?

Câu 20: 'DMO' in tourism marketing stands for:

Câu 21: What is 'Geofencing' in mobile tourism marketing?

Câu 22: The 'Service Recovery Paradox' suggests that:

Câu 23: Which of these is an example of 'Co-creation' in tourism?

Câu 24: In marketing, what does 'Positioning' involve?

Câu 25: Which type of 'Dark Tourism' focuses on marketing sites associated with death or tragedy?