Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh

Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án - Chương 1

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Câu 1: According to the widely accepted definition by Philip Kotler, what is the core purpose of the marketing process?

Câu 2: In the context of tourism marketing, what distinguishes a 'want' from a 'need'?

Câu 3: Which characteristic of tourism services explains why a traveler cannot test a flight experience before purchasing the ticket?

Câu 4: hotel room that remains unsold on a Monday night cannot be stored and sold on Tuesday. This illustrates which service characteristic?

Câu 5: Why is 'Inseparability' a significant challenge for tourism marketers compared to traditional goods marketers?

Câu 6: The quality of a guided tour may vary depending on the specific guide's mood or the weather. Which characteristic does this represent?

Câu 7: When a person's want for a luxury cruise is backed by their ability to pay for it, it becomes a:

Câu 8: Which marketing management philosophy suggests that consumers will favor products that are available and highly affordable?

Câu 9: The 'Product Concept' in tourism marketing leads to 'Marketing Myopia' because managers focus too much on:

Câu 10: Which orientation is typically used for 'unsought goods' like travel insurance or funeral services, requiring aggressive promotion?

Câu 11: The 'Marketing Concept' is often described as a 'Sense and Respond' philosophy. What is its primary focus?

Câu 12: Which concept holds that a company should consider the long-term interests of society and the environment while satisfying consumer wants?

Câu 13: In the expanded Marketing Mix for services (7Ps), which 'P' refers to the staff who deliver the service to the tourist?

Câu 14: travel agency's office decor and the cleanliness of a hotel lobby are examples of which element of the service marketing mix?

Câu 15: Which 'P' in the marketing mix involves the flow of activities and the actual procedures used to deliver a tourism service?

Câu 16: Customer-perceived value is defined as the difference between:

Câu 17: tourist is 'satisfied' when the perceived performance of a resort:

Câu 18: Which marketing strategy focuses on creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders?

Câu 19: To manage the 'Variability' of tourism services, organizations should prioritize which of the following?

Câu 20: Yield management (Revenue Management) is primarily used in the tourism industry to address which service characteristic?

Câu 21: What is the primary goal of 'Internal Marketing' within a tourism organization?

Câu 22: In the Service-Profit Chain, which link leads directly to 'External Service Value'?

Câu 23: What does the term 'Moment of Truth' refer to in tourism marketing?

Câu 24: Tourism marketing is unique because the 'product' being sold is often a(n):

Câu 25: Which of the following is an example of 'Tangibilizing' a service?