Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh
Bộ 12 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Bộ 12 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 12 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which characteristic of tourism services refers to the fact that they cannot be seen, tasted, felt, or smelled before they are purchased?

Câu 2: hotel room that remains unsold for a specific night represents revenue that is lost forever, which illustrates which service characteristic?

Câu 3: In tourism, the service provider and the customer must often be present at the same time for the transaction to occur, a concept known as:

Câu 4: Which of the following is one of the additional '3 Ps' in the extended marketing mix for services, alongside the traditional 4 Ps?

Câu 5: The process of dividing a broad tourism market into smaller groups of consumers with similar needs or characteristics is called:

Câu 6: When a destination creates a unique image and identity in the minds of target consumers relative to competitors, it is practicing:

Câu 7: In the Product Life Cycle (PLC), which stage is characterized by a slowdown in sales growth because the product has achieved acceptance by most potential buyers?

Câu 8: Which platform is an example of an Online Travel Agency (OTA) that acts as a distribution channel for hotels and airlines?

Câu 9: What is the primary role of a Destination Marketing Organization (DMO)?

Câu 10: Which concept suggests that a tourism firm must effectively train and motivate its customer-contact employees to provide high satisfaction?

Câu 11: In the 7 Ps, the appearance of a hotel's lobby, the uniforms of the staff, and the quality of the brochures are examples of:

Câu 12: Setting a high price for a new, unique luxury resort to target the top end of the market before gradually lowering it is known as:

Câu 13: The strategy of adjusting hotel room rates in real-time based on fluctuating demand and supply is called:

Câu 14: Which promotional tool involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 15: In a SWOT analysis for a travel agency, a new government regulation that restricts international travel would be classified as a/an:

Câu 16: Which market segmentation variable uses factors such as social class, lifestyle, and personality characteristics?

Câu 17: What is the primary goal of Relationship Marketing in the tourism industry?

Câu 18: The coordination of all promotional tools to deliver a clear, consistent, and compelling message about the tourism brand is called:

Câu 19: Which concept emphasizes that tourism development should balance economic profitability, social equity, and environmental protection?

Câu 20: Visiting sites associated with death, suffering, or historical tragedies is a niche market known as:

Câu 21: According to the Ansoff Matrix, when a travel company develops completely new tour packages for a completely new market, it is pursuing:

Câu 22: What is the management process of maximizing revenue through inventory control and price optimization in services with fixed capacity?

Câu 23: The actions a tourism business takes to address a service failure and convert a dissatisfied customer into a loyal one is known as:

Câu 24: Which technology system allows travel agents to access real-time information and book flights, hotels, and car rentals from various providers?

Câu 25: Using social media personalities who have a smaller but highly engaged and loyal following to promote a destination is a strategy involving: