Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh

Bộ 12 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

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Câu 1: Which characteristic of tourism services refers to the fact that they cannot be seen, tasted, felt, or smelled before they are purchased?

Câu 2: hotel room that remains unsold for a specific night represents revenue that is lost forever, which illustrates which service characteristic?

Câu 3: In tourism, the service provider and the customer must often be present at the same time for the transaction to occur, a concept known as:

Câu 4: Which of the following is one of the additional '3 Ps' in the extended marketing mix for services, alongside the traditional 4 Ps?

Câu 5: The process of dividing a broad tourism market into smaller groups of consumers with similar needs or characteristics is called:

Câu 6: When a destination creates a unique image and identity in the minds of target consumers relative to competitors, it is practicing:

Câu 7: In the Product Life Cycle (PLC), which stage is characterized by a slowdown in sales growth because the product has achieved acceptance by most potential buyers?

Câu 8: Which platform is an example of an Online Travel Agency (OTA) that acts as a distribution channel for hotels and airlines?

Câu 9: What is the primary role of a Destination Marketing Organization (DMO)?

Câu 10: Which concept suggests that a tourism firm must effectively train and motivate its customer-contact employees to provide high satisfaction?

Câu 11: In the 7 Ps, the appearance of a hotel's lobby, the uniforms of the staff, and the quality of the brochures are examples of:

Câu 12: Setting a high price for a new, unique luxury resort to target the top end of the market before gradually lowering it is known as:

Câu 13: The strategy of adjusting hotel room rates in real-time based on fluctuating demand and supply is called:

Câu 14: Which promotional tool involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 15: In a SWOT analysis for a travel agency, a new government regulation that restricts international travel would be classified as a/an:

Câu 16: Which market segmentation variable uses factors such as social class, lifestyle, and personality characteristics?

Câu 17: What is the primary goal of Relationship Marketing in the tourism industry?

Câu 18: The coordination of all promotional tools to deliver a clear, consistent, and compelling message about the tourism brand is called:

Câu 19: Which concept emphasizes that tourism development should balance economic profitability, social equity, and environmental protection?

Câu 20: Visiting sites associated with death, suffering, or historical tragedies is a niche market known as:

Câu 21: According to the Ansoff Matrix, when a travel company develops completely new tour packages for a completely new market, it is pursuing:

Câu 22: What is the management process of maximizing revenue through inventory control and price optimization in services with fixed capacity?

Câu 23: The actions a tourism business takes to address a service failure and convert a dissatisfied customer into a loyal one is known as:

Câu 24: Which technology system allows travel agents to access real-time information and book flights, hotels, and car rentals from various providers?

Câu 25: Using social media personalities who have a smaller but highly engaged and loyal following to promote a destination is a strategy involving: