Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh

Bộ 14 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

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Câu 1: Which unique characteristic of tourism services implies that they cannot be stored for future sale, making inventory management crucial?

Câu 2: luxury resort identifies a specific group of 'high-net-worth individuals who value privacy and wellness' to focus its marketing efforts on. This process is known as:

Câu 3: Which system is the primary technological infrastructure used by travel agents to access real-time inventory for airlines, hotels, and car rentals?

Câu 4: In the Ansoff Matrix, if a travel agency decides to sell its existing 'European Heritage Tours' to a completely new market in Southeast Asia, which strategy is it using?

Câu 5: In the context of the 7Ps of Services Marketing, 'Physical Evidence' for a theme park would most likely include:

Câu 6: According to the 'Push-Pull' model of travel motivation, which of the following is considered a 'Pull' factor?

Câu 7: What is the primary objective of 'Yield Management' (also known as Revenue Management) in the hotel industry?

Câu 8: Which term describes a marketing strategy where a destination promotes itself as 'eco-friendly' while actually causing environmental damage?

Câu 9: Why is 'Internal Marketing' considered vital for the success of a tourism organization?

Câu 10: In tourism marketing, 'User-Generated Content' (UGC) like TripAdvisor reviews is highly effective because:

Câu 11: 'metasearch engine' in the travel industry, such as Trivago or Skyscanner, primarily provides value to consumers by:

Câu 12: At which stage of the Tourism Area Life Cycle (TALC) does a destination reach its carrying capacity and start facing environmental and social issues?

Câu 13: What does the term 'Disintermediation' refer to in the modern tourism distribution channel?

Câu 14: In a PESTEL analysis for a cruise line, the implementation of stricter international carbon emission regulations would be categorized as:

Câu 15: Setting a high initial price for a unique, first-of-its-kind underwater hotel room to target early adopters is an example of:

Câu 16: Which of the following best describes 'Destination Image' in tourism marketing?

Câu 17: In the 'Three Levels of a Product' model, the 'Augmented Product' for a tour operator would include:

Câu 18: What is the primary purpose of using 'Demarketing' in a destination like Venice or Maya Bay?

Câu 19: The 'Experience Economy' theory by Pine and Gilmore suggests that tourism businesses should shift their focus from selling services to:

Câu 20: hotel offers a 'Weekend Getaway Package' that includes a room, breakfast, and spa treatment for one fixed price. This is an example of:

Câu 21: In tourism marketing, 'Psychographic Segmentation' divides travelers based on their:

Câu 22: Which of the following is a primary role of a 'Destination Management Organization' (DMO)?

Câu 23: Why is 'Intangibility' a challenge for tourism marketers?

Câu 24: travel brand uses 'Perceptual Mapping' to:

Câu 25: Which pricing strategy involves setting prices ending in '.99' or '.95' to make the cost seem lower to the consumer?