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Bộ 14 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Bộ 14 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 14 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which unique characteristic of tourism services implies that they cannot be stored for future sale, making inventory management crucial?

Câu 2: luxury resort identifies a specific group of 'high-net-worth individuals who value privacy and wellness' to focus its marketing efforts on. This process is known as:

Câu 3: Which system is the primary technological infrastructure used by travel agents to access real-time inventory for airlines, hotels, and car rentals?

Câu 4: In the Ansoff Matrix, if a travel agency decides to sell its existing 'European Heritage Tours' to a completely new market in Southeast Asia, which strategy is it using?

Câu 5: In the context of the 7Ps of Services Marketing, 'Physical Evidence' for a theme park would most likely include:

Câu 6: According to the 'Push-Pull' model of travel motivation, which of the following is considered a 'Pull' factor?

Câu 7: What is the primary objective of 'Yield Management' (also known as Revenue Management) in the hotel industry?

Câu 8: Which term describes a marketing strategy where a destination promotes itself as 'eco-friendly' while actually causing environmental damage?

Câu 9: Why is 'Internal Marketing' considered vital for the success of a tourism organization?

Câu 10: In tourism marketing, 'User-Generated Content' (UGC) like TripAdvisor reviews is highly effective because:

Câu 11: 'metasearch engine' in the travel industry, such as Trivago or Skyscanner, primarily provides value to consumers by:

Câu 12: At which stage of the Tourism Area Life Cycle (TALC) does a destination reach its carrying capacity and start facing environmental and social issues?

Câu 13: What does the term 'Disintermediation' refer to in the modern tourism distribution channel?

Câu 14: In a PESTEL analysis for a cruise line, the implementation of stricter international carbon emission regulations would be categorized as:

Câu 15: Setting a high initial price for a unique, first-of-its-kind underwater hotel room to target early adopters is an example of:

Câu 16: Which of the following best describes 'Destination Image' in tourism marketing?

Câu 17: In the 'Three Levels of a Product' model, the 'Augmented Product' for a tour operator would include:

Câu 18: What is the primary purpose of using 'Demarketing' in a destination like Venice or Maya Bay?

Câu 19: The 'Experience Economy' theory by Pine and Gilmore suggests that tourism businesses should shift their focus from selling services to:

Câu 20: hotel offers a 'Weekend Getaway Package' that includes a room, breakfast, and spa treatment for one fixed price. This is an example of:

Câu 21: In tourism marketing, 'Psychographic Segmentation' divides travelers based on their:

Câu 22: Which of the following is a primary role of a 'Destination Management Organization' (DMO)?

Câu 23: Why is 'Intangibility' a challenge for tourism marketers?

Câu 24: travel brand uses 'Perceptual Mapping' to:

Câu 25: Which pricing strategy involves setting prices ending in '.99' or '.95' to make the cost seem lower to the consumer?