Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh

Bộ 11 - Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án

Thời gian còn lại: --:--

Câu 1: In the context of the tourism marketing mix (7Ps), what does the element 'Physical Evidence' specifically refer to?

Câu 2: Which characteristic of the tourism service industry implies that the service provider and the customer must be present simultaneously for the transaction to occur?

Câu 3: What term describes the stage in the Product Life Cycle (PLC) where sales growth slows down because the product has achieved acceptance by most potential buyers?

Câu 4: hotel pricing strategy that adjusts room rates based on demand, time of booking, and customer segment to maximize revenue is known as what?

Câu 5: In a SWOT analysis for a travel agency, which of the following would be classified as an internal 'Weakness'?

Câu 6: Which type of market segmentation groups consumers based on their knowledge, attitudes, uses, or responses to a product?

Câu 7: What is the primary definition of 'Intangibility' in the context of tourism services?

Câu 8: The 'Societal Marketing Concept' holds that a company should make decisions by considering consumer wants, the company's requirements, and what else?

Câu 9: Which element of the marketing communication mix involves short-term incentives to encourage the purchase or sale of a product or service?

Câu 10: What does the term 'Variability' (or Heterogeneity) imply about tourism services?

Câu 11: In the AIDA model of consumer behavior, what does the letter 'I' stand for?

Câu 12: Which growth strategy involves offering new or modified products to current market segments?

Câu 13: What is the key difference between a 'Pull' strategy and a 'Push' strategy in marketing?

Câu 14: In the context of service failures, what is 'Service Recovery'?

Câu 15: What is 'Internal Marketing' primarily concerned with?

Câu 16: Which of the following best describes 'Psychographic Segmentation'?

Câu 17: What is the definition of 'Perishability' in the tourism industry?

Câu 18: 'Unique Selling Proposition' (USP) is best defined as:

Câu 19: What acts as an intermediary that links travel providers (airlines, hotels) with consumers, often via an online platform like Expedia or Booking.com?

Câu 20: In the context of branding, 'Brand Equity' refers to:

Câu 21: Which pricing strategy involves setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price?

Câu 22: Post-purchase conflict or anxiety that consumers feel after making a significant purchase choice is known as:

Câu 23: Which of the following is considered an environmental factor in the PEST analysis?

Câu 24: What is the main objective of 'Relationship Marketing'?

Câu 25: The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors represents which marketing concept?