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Bộ 15 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

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Câu 1: What is considered the most critical step in the marketing research process because it guides the entire research design?

Câu 2: Which type of research is primarily used to provide insights and understanding when the researcher has little knowledge about a phenomenon?

Câu 3: Which research design aims to describe market characteristics or functions, such as the demographics of a product's users?

Câu 4: What is the primary objective of causal research in marketing?

Câu 5: Information that was previously collected for some purpose other than the one at hand is known as what?

Câu 6: Which qualitative research method involves a moderator leading a group of 6 to 10 people in an unstructured discussion?

Câu 7: Which technique involves asking respondents to complete an unfinished story or sentence to uncover their hidden feelings?

Câu 8: In observational research, what is the term for a situation where researchers immerse themselves in a culture to study people in their natural environment?

Câu 9: Which type of question allows respondents to answer in their own words rather than choosing from a pre-defined list?

Câu 10: What is the term for a question that suggests a certain answer or contains a bias towards one viewpoint?

Câu 11: question that asks two different things but allows only one answer is known as what?

Câu 12: Which level of measurement allows researchers to categorize data into mutually exclusive groups but has no mathematical order?

Câu 13: What is the primary characteristic of an Ordinal scale?

Câu 14: Which scale type has an absolute zero point, allowing for the comparison of absolute magnitudes (e.g., weight, age, or income)?

Câu 15: What does a Likert scale typically measure?

Câu 16: In sampling, what is the 'sampling frame'?

Câu 17: Which probability sampling method gives every member of the population an equal and known chance of being selected?

Câu 18: What is the main advantage of stratified sampling over simple random sampling?

Câu 19: Which non-probability sampling method involves selecting respondents who are easiest to reach?

Câu 20: What is snowball sampling primarily used for in marketing research?

Câu 21: In the context of research quality, what does 'reliability' refer to?

Câu 22: What is 'validity' in marketing research measurement?

Câu 23: Which type of error occurs when a researcher draws a conclusion from a sample that does not accurately reflect the population, despite correct sampling procedures?

Câu 24: Which error type arises from mistakes in the research design or execution, such as data entry errors or poorly worded questions?

Câu 25: What is the first step in data preparation after fieldwork is completed?