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Bộ 15 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

Bộ 15 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 15 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: What is considered the most critical step in the marketing research process because it guides the entire research design?

Câu 2: Which type of research is primarily used to provide insights and understanding when the researcher has little knowledge about a phenomenon?

Câu 3: Which research design aims to describe market characteristics or functions, such as the demographics of a product's users?

Câu 4: What is the primary objective of causal research in marketing?

Câu 5: Information that was previously collected for some purpose other than the one at hand is known as what?

Câu 6: Which qualitative research method involves a moderator leading a group of 6 to 10 people in an unstructured discussion?

Câu 7: Which technique involves asking respondents to complete an unfinished story or sentence to uncover their hidden feelings?

Câu 8: In observational research, what is the term for a situation where researchers immerse themselves in a culture to study people in their natural environment?

Câu 9: Which type of question allows respondents to answer in their own words rather than choosing from a pre-defined list?

Câu 10: What is the term for a question that suggests a certain answer or contains a bias towards one viewpoint?

Câu 11: question that asks two different things but allows only one answer is known as what?

Câu 12: Which level of measurement allows researchers to categorize data into mutually exclusive groups but has no mathematical order?

Câu 13: What is the primary characteristic of an Ordinal scale?

Câu 14: Which scale type has an absolute zero point, allowing for the comparison of absolute magnitudes (e.g., weight, age, or income)?

Câu 15: What does a Likert scale typically measure?

Câu 16: In sampling, what is the 'sampling frame'?

Câu 17: Which probability sampling method gives every member of the population an equal and known chance of being selected?

Câu 18: What is the main advantage of stratified sampling over simple random sampling?

Câu 19: Which non-probability sampling method involves selecting respondents who are easiest to reach?

Câu 20: What is snowball sampling primarily used for in marketing research?

Câu 21: In the context of research quality, what does 'reliability' refer to?

Câu 22: What is 'validity' in marketing research measurement?

Câu 23: Which type of error occurs when a researcher draws a conclusion from a sample that does not accurately reflect the population, despite correct sampling procedures?

Câu 24: Which error type arises from mistakes in the research design or execution, such as data entry errors or poorly worded questions?

Câu 25: What is the first step in data preparation after fieldwork is completed?