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Bộ 14 - Trắc nghiệm Marketing Research Tiếng Anh có đáp án

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Câu 1: In the marketing research process, which stage is considered the most critical as it determines the direction of the entire project?

Câu 2: What is the primary objective of exploratory research in a marketing study?

Câu 3: Which of the following is an advantage of using secondary data compared to primary data?

Câu 4: focus group typically consists of how many participants led by a trained moderator?

Câu 5: Which measurement scale allows researchers to categorize data but does not imply any order or distance between categories?

Câu 6: Which research design is most appropriate for determining cause-and-effect relationships between variables?

Câu 7: What is the term for the list of population elements from which a sample is actually drawn?

Câu 8: In qualitative research, which technique involves asking respondents to describe what a person in a certain situation might be thinking?

Câu 9: When a researcher divides the population into mutually exclusive subgroups and then takes a random sample from each, what sampling method is being used?

Câu 10: The degree to which a measurement scale produces consistent results when repeated measurements are made is known as:

Câu 11: The 'Management Decision Problem' differs from the 'Marketing Research Problem' because it is primarily:

Câu 12: Which type of non-probability sampling allows the researcher to select participants based on their easy accessibility?

Câu 13: In a survey, a question using a 5-point scale from 'Strongly Disagree' to 'Strongly Agree' is an example of a:

Câu 14: Which of the following is considered an internal source of secondary data?

Câu 15: Which research method involves immersing the researcher in the daily life of the subjects being studied?

Câu 16: 'Type I Error' in hypothesis testing occurs when the researcher:

Câu 17: Which of these is a major disadvantage of online surveys?

Câu 18: In data analysis, which measure represents the average distance of each data point from the mean?

Câu 19: Which scaling technique uses a 7-point rating scale with end points associated with bipolar adjectives like 'Cold' and 'Warm'?

Câu 20: What is the primary purpose of conducting a 'pilot test' of a questionnaire?

Câu 21: Which sampling technique is particularly useful for reaching populations that are rare or hard to identify?

Câu 22: Which of the following describes a 'Longitudinal Design' in marketing research?

Câu 23: In marketing research ethics, what is the concept where respondents are told the purpose of the research before participating?

Câu 24: What statistical technique is used to determine how much of the variation in a dependent variable is explained by one or more independent variables?

Câu 25: Which of the following is a drawback of using personal (face-to-face) interviews?