Quay lại danh mục Trắc nghiệm Quản trị Marketing Tiếng Anh

Bộ 10 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

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Câu 1: According to Philip Kotler, marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer what?

Câu 2: Which element of the marketing mix (4Ps) includes decisions regarding brand name, packaging, and after-sales service?

Câu 3: company that divides its market based on consumer lifestyle, personality traits, and values is using which type of segmentation?

Câu 4: In the BCG Matrix, how are Strategic Business Units (SBUs) with a high market share in a low-growth market classified?

Câu 5: During which stage of the Product Life Cycle (PLC) do profits typically reach their peak while sales growth begins to slow down?

Câu 6: What pricing strategy involves setting a high initial price to attract customers who are less price-sensitive and then lowering it over time?

Câu 7: Which component of the SWOT analysis identifies external factors that could negatively impact a company's performance?

Câu 8: Which marketing philosophy emphasizes that a company's task is to determine the needs of target markets and deliver satisfaction more effectively than competitors in a way that preserves the consumer's and society's well-being?

Câu 9: What is the term for the mental discomfort experienced by a consumer after making a purchase decision, often leading to doubts about the choice?

Câu 10: strategy in which a firm targets a very specific, small segment of a larger market with highly specialized needs is called what?

Câu 11: According to the Ansoff Matrix, which growth strategy involves launching new products into new markets?

Câu 12: Which promotional tool includes short-term incentives like coupons, contests, and discounts to encourage immediate purchase?

Câu 13: What is the full positioning of a brand - the full mix of benefits upon which it is positioned - known as?

Câu 14: In the PESTEL framework, which factor covers government policies, trade restrictions, and political stability?

Câu 15: What term describes the differential effect that knowing a brand name has on customer response to the product and its marketing?

Câu 16: Which distribution strategy involves using as many outlets as possible to ensure maximum product availability?

Câu 17: Which service characteristic means that services cannot be stored for later sale or use?

Câu 18: firm that is the runner-up in an industry and is aggressively attacking the market leader to gain market share is called a what?

Câu 19: What is the final stage of the new product development process before the product is introduced to the entire market?

Câu 20: In business-to-business (B2B) marketing, what is the term for demand that ultimately comes from the demand for consumer goods?

Câu 21: Which marketing communication tool involves building good relations with the company's various publics by obtaining favorable publicity and handling rumors?

Câu 22: visual tool used by marketers to display the perceptions of customers regarding competing brands based on specific attributes is called a what?

Câu 23: The value of the entire stream of purchases a customer makes over a lifetime of patronage is known as what?

Câu 24: In Michael Porter's Five Forces model, which force refers to the risk of new competitors entering the industry?

Câu 25: What term is used for the strategy of 'think global, act local,' combining global standardization with local customization?