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Bộ 10 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Bộ 10 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 10 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: According to Philip Kotler, marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer what?

Câu 2: Which element of the marketing mix (4Ps) includes decisions regarding brand name, packaging, and after-sales service?

Câu 3: company that divides its market based on consumer lifestyle, personality traits, and values is using which type of segmentation?

Câu 4: In the BCG Matrix, how are Strategic Business Units (SBUs) with a high market share in a low-growth market classified?

Câu 5: During which stage of the Product Life Cycle (PLC) do profits typically reach their peak while sales growth begins to slow down?

Câu 6: What pricing strategy involves setting a high initial price to attract customers who are less price-sensitive and then lowering it over time?

Câu 7: Which component of the SWOT analysis identifies external factors that could negatively impact a company's performance?

Câu 8: Which marketing philosophy emphasizes that a company's task is to determine the needs of target markets and deliver satisfaction more effectively than competitors in a way that preserves the consumer's and society's well-being?

Câu 9: What is the term for the mental discomfort experienced by a consumer after making a purchase decision, often leading to doubts about the choice?

Câu 10: strategy in which a firm targets a very specific, small segment of a larger market with highly specialized needs is called what?

Câu 11: According to the Ansoff Matrix, which growth strategy involves launching new products into new markets?

Câu 12: Which promotional tool includes short-term incentives like coupons, contests, and discounts to encourage immediate purchase?

Câu 13: What is the full positioning of a brand - the full mix of benefits upon which it is positioned - known as?

Câu 14: In the PESTEL framework, which factor covers government policies, trade restrictions, and political stability?

Câu 15: What term describes the differential effect that knowing a brand name has on customer response to the product and its marketing?

Câu 16: Which distribution strategy involves using as many outlets as possible to ensure maximum product availability?

Câu 17: Which service characteristic means that services cannot be stored for later sale or use?

Câu 18: firm that is the runner-up in an industry and is aggressively attacking the market leader to gain market share is called a what?

Câu 19: What is the final stage of the new product development process before the product is introduced to the entire market?

Câu 20: In business-to-business (B2B) marketing, what is the term for demand that ultimately comes from the demand for consumer goods?

Câu 21: Which marketing communication tool involves building good relations with the company's various publics by obtaining favorable publicity and handling rumors?

Câu 22: visual tool used by marketers to display the perceptions of customers regarding competing brands based on specific attributes is called a what?

Câu 23: The value of the entire stream of purchases a customer makes over a lifetime of patronage is known as what?

Câu 24: In Michael Porter's Five Forces model, which force refers to the risk of new competitors entering the industry?

Câu 25: What term is used for the strategy of 'think global, act local,' combining global standardization with local customization?