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Bộ 15 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

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Câu 1: According to Theodore Levitt, what is the primary cause of 'Marketing Myopia' in established industries?

Câu 2: In the Boston Consulting Group (BCG) Matrix, which quadrant represents products with high relative market share in a low-growth market?

Câu 3: Which segmentation variable involves dividing a market based on lifestyle, values, and personality traits?

Câu 4: What term describes the feeling of post-purchase tension or doubt that a consumer experiences after making a difficult buying decision?

Câu 5: According to the Ansoff Matrix, which strategy involves selling existing products to new geographical markets or customer segments?

Câu 6: Which tool is commonly used by marketers to visualize how a brand is perceived by consumers relative to competing brands along key dimensions?

Câu 7: According to Kevin Lane Keller, what is the 'differential effect' that brand knowledge has on consumer response to the marketing of that brand?

Câu 8: Which pricing strategy involves setting a high initial price to target 'innovators' before gradually lowering it to reach more price-sensitive segments?

Câu 9: distribution strategy that aims to place products in as many outlets as possible is known as:

Câu 10: Which marketing philosophy suggests that a company should determine the needs of target markets and deliver satisfaction while maintaining the well-being of both the consumer and society?

Câu 11: In which stage of the Product Life Cycle (PLC) do sales typically rise at the fastest rate and competitors begin to enter the market with similar features?

Câu 12: In Michael Porter's Five Forces model, which force is most directly affected by the 'threat of innovation' or 'technological disruption' from another industry?

Câu 13: Data collected specifically for the research problem at hand, rather than gathered for other purposes, is defined as:

Câu 14: distribution channel structure in which producers, wholesalers, and retailers act as a unified system is called a:

Câu 15: Which level of a product includes additional customer services and benefits such as a warranty, free delivery, or a help-desk service?

Câu 16: The concept of 'Integrated Marketing Communications' (IMC) emphasizes that a company must carefully coordinate its various communication channels to deliver:

Câu 17: In the organizational buying center, which role is responsible for formally selecting the vendor and negotiating the terms of purchase?

Câu 18: Which characteristic of services refers to the fact that they cannot be stored for later sale or use?

Câu 19: In a PESTEL analysis, 'Consumer protection laws' and 'Employment laws' are categorized under which factor?

Câu 20: The strategy of 'Glocalization' in international marketing refers to:

Câu 21: Which promotional strategy focuses on directing marketing efforts toward final consumers to induce them to buy the product, thereby 'pulling' it through the channel?

Câu 22: When a market challenger attacks a competitor's weaknesses rather than its strengths, it is using which type of attack strategy?

Câu 23: If a company raises its price by 10% and the total revenue decreases significantly, the demand for the product is said to be:

Câu 24: What is 'Customer Lifetime Value' (CLV)?

Câu 25: Which digital marketing approach involves creating and distributing valuable, relevant, and consistent material to attract and retain a clearly defined audience?