Quay lại danh mục Trắc nghiệm Quản trị Marketing Tiếng Anh

Bộ 14 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

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Câu 1: Which marketing management philosophy holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

Câu 2: In the BCG growth-share matrix, what term is used for high-growth, high-share businesses or products that often require heavy investment to finance their rapid growth?

Câu 3: What is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing programs?

Câu 4: Which environment consists of the larger societal forces that affect the entire microenvironment, including demographic, economic, natural, technological, political, and cultural forces?

Câu 5: What is the first stage of the buyer decision process, in which the consumer recognizes a problem or need triggered by internal or external stimuli?

Câu 6: Which growth strategy focuses on increasing sales of existing products to existing market segments without changing the product?

Câu 7: What term refers to the differential effect that knowing the brand name has on customer response to the product or its marketing?

Câu 8: If demand changes greatly with a small change in price, how would a marketer describe the demand for that product?

Câu 9: What is the term for the full positioning of a brand - the full mix of benefits on which it is positioned?

Câu 10: What is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction?

Câu 11: During which stage of the product life cycle does sales growth slow down or level off because the product has achieved acceptance by most potential buyers?

Câu 12: Which distribution strategy involves giving a limited number of dealers the exclusive right to distribute the company's products in their territories?

Câu 13: Which promotion strategy involves the producer directing its marketing activities toward final consumers to induce them to buy the product, thereby creating demand that 'pulls' the product through the channel?

Câu 14: In a SWOT analysis, which term refers to external factors that the company may be able to exploit to its advantage?

Câu 15: Which type of market segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics?

Câu 16: What pricing strategy involves setting a high price for a new product to 'skim' maximum revenues layer by layer from the segments willing to pay the high price?

Câu 17: Which concept suggests that a company must carefully coordinate its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products?

Câu 18: Which type of marketing research has the objective of gathering preliminary information that will help define problems and suggest hypotheses?

Câu 19: Which philosophy calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving the ability of future generations to meet their needs?

Câu 20: When a firm decides to target several market segments and designs separate offers for each, which target marketing strategy is it using?

Câu 21: Which term refers to business demand that ultimately comes from (derives from) the demand for consumer goods?

Câu 22: Which service characteristic means that services are produced and consumed at the same time and cannot be separated from their providers?

Câu 23: Which marketing tool involves engaging directly with carefully targeted individual consumers to both obtain an immediate response and build lasting customer relationships?

Câu 24: What term describes an advantage over competitors gained by offering consumers greater value, either by having lower prices or providing more benefits that justify higher prices?

Câu 25: Which marketing concept holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer's and society's well-being?