Quay lại danh mục Trắc nghiệm Quản trị Marketing Tiếng Anh

Bộ 11 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

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Câu 1: Under the holistic marketing concept, which component involves hiring, training, and motivating employees to serve customers well?

Câu 2: In the BCG Matrix, what is the designation for business units that have a high market share in a low-growth industry?

Câu 3: When a company enters a new market with its existing products to increase sales, which strategy from the Ansoff Matrix is it applying?

Câu 4: During which stage of the Product Life Cycle (PLC) do profits typically reach their peak before starting to decline due to increased competition?

Câu 5: Dividing a market based on variables such as age, gender, income, and occupation is known as which type of segmentation?

Câu 6: Which characteristic of services refers to the fact that they cannot be seen, tasted, felt, heard, or smelled before they are purchased?

Câu 7: What pricing strategy involves setting a high initial price to target innovators and early adopters before gradually lowering the price?

Câu 8: strategy where a producer uses as many outlets as possible to ensure maximum product availability is called:

Câu 9: In a SWOT analysis, which of the following is considered an internal factor that represents a company's favorable attributes?

Câu 10: What is the primary goal of Integrated Marketing Communications (IMC)?

Câu 11: Information that already exists somewhere, having been collected for another purpose, is referred to as:

Câu 12: According to Michael Porter, which force is being analyzed when a firm evaluates the ease with which customers can switch to a competitor's product that satisfies the same need?

Câu 13: The added value endowed to products and services, reflected in how consumers think and feel about the brand, is known as:

Câu 14: Which stage of the consumer buyer decision process follows the 'information search' stage?

Câu 15: promotion strategy that focuses on consumer advertising to induce final consumers to buy the product, creating demand that moves through the channel, is a:

Câu 16: Which element of the marketing mix includes activities that make the product available to target consumers at the right time and location?

Câu 17: The full positioning of a brand—the full mix of benefits on which it is positioned—is called its:

Câu 18: firm that occupies a small segment that is not being served by larger firms is known as a:

Câu 19: Which method of entering a foreign market involves the lowest risk and commitment for a company?

Câu 20: Which component of the macroenvironment consists of factors that affect consumer purchasing power and spending patterns?

Câu 21: What does the term 'SEO' stand for in the context of digital marketing strategy?

Câu 22: The total number of items that a company carries within its product lines is referred to as the:

Câu 23: In the new product development process, what is the stage where the company tests the product and its marketing program in realistic settings?

Câu 24: What is the primary focus of relationship marketing in modern management?

Câu 25: visual representation of consumer perceptions of various brands along specific dimensions is called a: