Quay lại danh mục Trắc nghiệm Quản trị Marketing Tiếng Anh

Bộ 13 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

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Câu 1: According to the holistic marketing concept, which component focuses on the task of hiring, training, and motivating able employees who want to serve customers well?

Câu 2: In the Ansoff Matrix, which strategy involves seeking increased sales by taking existing products into new geographic or demographic markets?

Câu 3: Which stage of the Product Life Cycle (PLC) is typically characterized by rapid market acceptance and increasing profits?

Câu 4: company decides to set a low initial price for a new product to attract a large number of buyers and a large market share. What is this strategy called?

Câu 5: Which type of market segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics?

Câu 6: In the BCG Matrix, products that have a high relative market share in a low-growth market are classified as what?

Câu 7: What is the term for the full positioning of a brand, which represents the full mix of benefits on which it is positioned?

Câu 8: When a producer uses its sales force and trade promotion to move the product through channels, it is employing which strategy?

Câu 9: Which of the following describes a Vertical Marketing System (VMS) where leadership is assumed through the size and power of one or a few dominant channel members?

Câu 10: What type of marketing research is used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 11: The practice of using the established brand name of two different companies on the same product is known as what?

Câu 12: Which marketing concept holds that consumers will favor products that are available and highly affordable?

Câu 13: What is the psychological phenomenon where a buyer feels discomfort or regret after making a purchase decision due to post-purchase conflict?

Câu 14: If a company sells its product through every available outlet where target customers might shop, it is using which distribution strategy?

Câu 15: In the context of competitive strategies, which firm type usually focuses on attacking the leader and other competitors in an aggressive bid for more market share?

Câu 16: Which element of the promotion mix involves building good relations with the company various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 17: What is the term for the set of all product lines and items that a particular seller offers for sale?

Câu 18: Which of the following describes business demand that ultimately comes from the demand for consumer goods?

Câu 19: Which pricing strategy involves setting a high price for a new product to harvest maximum revenues from the segments willing to pay the high price?

Câu 20: What is the primary goal of the societal marketing concept?

Câu 21: In a SWOT analysis, which quadrant refers to external factors that the company may be able to exploit to its advantage?

Câu 22: What is the name of the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return?

Câu 23: Which of the following is an example of a microenvironment factor in marketing?

Câu 24: What is the term for the differential effect that knowing the brand name has on customer response to the product and its marketing?

Câu 25: Which type of product is typically purchased frequently, immediately, and with minimal comparison and buying effort?