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Bộ 13 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Bộ 13 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 13 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: According to the holistic marketing concept, which component focuses on the task of hiring, training, and motivating able employees who want to serve customers well?

Câu 2: In the Ansoff Matrix, which strategy involves seeking increased sales by taking existing products into new geographic or demographic markets?

Câu 3: Which stage of the Product Life Cycle (PLC) is typically characterized by rapid market acceptance and increasing profits?

Câu 4: company decides to set a low initial price for a new product to attract a large number of buyers and a large market share. What is this strategy called?

Câu 5: Which type of market segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics?

Câu 6: In the BCG Matrix, products that have a high relative market share in a low-growth market are classified as what?

Câu 7: What is the term for the full positioning of a brand, which represents the full mix of benefits on which it is positioned?

Câu 8: When a producer uses its sales force and trade promotion to move the product through channels, it is employing which strategy?

Câu 9: Which of the following describes a Vertical Marketing System (VMS) where leadership is assumed through the size and power of one or a few dominant channel members?

Câu 10: What type of marketing research is used to gather preliminary information that will help define problems and suggest hypotheses?

Câu 11: The practice of using the established brand name of two different companies on the same product is known as what?

Câu 12: Which marketing concept holds that consumers will favor products that are available and highly affordable?

Câu 13: What is the psychological phenomenon where a buyer feels discomfort or regret after making a purchase decision due to post-purchase conflict?

Câu 14: If a company sells its product through every available outlet where target customers might shop, it is using which distribution strategy?

Câu 15: In the context of competitive strategies, which firm type usually focuses on attacking the leader and other competitors in an aggressive bid for more market share?

Câu 16: Which element of the promotion mix involves building good relations with the company various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 17: What is the term for the set of all product lines and items that a particular seller offers for sale?

Câu 18: Which of the following describes business demand that ultimately comes from the demand for consumer goods?

Câu 19: Which pricing strategy involves setting a high price for a new product to harvest maximum revenues from the segments willing to pay the high price?

Câu 20: What is the primary goal of the societal marketing concept?

Câu 21: In a SWOT analysis, which quadrant refers to external factors that the company may be able to exploit to its advantage?

Câu 22: What is the name of the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return?

Câu 23: Which of the following is an example of a microenvironment factor in marketing?

Câu 24: What is the term for the differential effect that knowing the brand name has on customer response to the product and its marketing?

Câu 25: Which type of product is typically purchased frequently, immediately, and with minimal comparison and buying effort?