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Bộ 12 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Bộ 12 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 12 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: According to the holistic marketing concept, which dimension refers to the task of hiring, training, and motivating able employees who want to serve customers well?

Câu 2: The concept of 'marketing myopia', first introduced by Theodore Levitt, suggests that businesses often fail because they focus on which of the following?

Câu 3: In the marketing micro-environment, which group consists of any entity that has an actual or potential interest in or impact on an organization's ability to achieve its objectives?

Câu 4: When a company divides the market based on consumer variables such as social class, lifestyle, or personality characteristics, what type of segmentation is being used?

Câu 5: 'Unique Selling Proposition' (USP) is a marketing strategy intended to inform customers about which specific aspect of a product?

Câu 6: hotel offers free Wi-Fi, a complimentary breakfast, and a 24-hour fitness center to its guests. In the context of the five product levels, these additional services represent which level?

Câu 7: Which pricing strategy involves setting a high price for a new, high-end product to target customers who are less price-sensitive and desire status?

Câu 8: What is the name of the distribution structure in which a single firm owns and operates consecutive stages of production and distribution?

Câu 9: Which promotional tool is primarily focused on building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 10: In the Boston Consulting Group (BCG) Matrix, strategic business units that have a low market share in high-growth markets are categorized as what?

Câu 11: smartphone company decides to introduce its existing high-end phone model into a brand new geographical region where it has never operated before. According to the Ansoff Matrix, this is an example of:

Câu 12: Which psychological process describes the tendency of people to interpret information in a way that supports what they already believe?

Câu 13: In a business buying center, which role is responsible for controlling the flow of information to other members of the group?

Câu 14: During which stage of the Product Life Cycle (PLC) do sales start to climb quickly as early adopters continue to buy and new consumers follow their lead?

Câu 15: If a famous soft drink brand introduces a new 'Lemon-Lime' flavor under its existing brand name, which brand development strategy is it using?

Câu 16: What is the primary difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

Câu 17: In service marketing, the fact that services cannot be stored for later sale or use refers to which characteristic?

Câu 18: Which pricing strategy involves adding a standard markup to the total cost of the product?

Câu 19: manufacturer of candy bars wants its products to be available in as many retail outlets as possible (supermarkets, gas stations, vending machines). Which distribution strategy are they following?

Câu 20: Integrated Marketing Communications (IMC) requires a company to:

Câu 21: In a SWOT analysis, a company's outdated manufacturing technology would be categorized as a:

Câu 22: What does the term 'Customer Lifetime Value' (CLV) represent in marketing management?

Câu 23: Which type of marketing research data is collected specifically for the current research project at hand?

Câu 24: The marketing strategy that involves standardizing the core product globally while adapting some elements to local markets is known as:

Câu 25: company sells a basic printer at a very low price but charges a high price for the ink cartridges required to use it. This is an example of: