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Bộ 12 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

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Câu 1: According to the holistic marketing concept, which dimension refers to the task of hiring, training, and motivating able employees who want to serve customers well?

Câu 2: The concept of 'marketing myopia', first introduced by Theodore Levitt, suggests that businesses often fail because they focus on which of the following?

Câu 3: In the marketing micro-environment, which group consists of any entity that has an actual or potential interest in or impact on an organization's ability to achieve its objectives?

Câu 4: When a company divides the market based on consumer variables such as social class, lifestyle, or personality characteristics, what type of segmentation is being used?

Câu 5: 'Unique Selling Proposition' (USP) is a marketing strategy intended to inform customers about which specific aspect of a product?

Câu 6: hotel offers free Wi-Fi, a complimentary breakfast, and a 24-hour fitness center to its guests. In the context of the five product levels, these additional services represent which level?

Câu 7: Which pricing strategy involves setting a high price for a new, high-end product to target customers who are less price-sensitive and desire status?

Câu 8: What is the name of the distribution structure in which a single firm owns and operates consecutive stages of production and distribution?

Câu 9: Which promotional tool is primarily focused on building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 10: In the Boston Consulting Group (BCG) Matrix, strategic business units that have a low market share in high-growth markets are categorized as what?

Câu 11: smartphone company decides to introduce its existing high-end phone model into a brand new geographical region where it has never operated before. According to the Ansoff Matrix, this is an example of:

Câu 12: Which psychological process describes the tendency of people to interpret information in a way that supports what they already believe?

Câu 13: In a business buying center, which role is responsible for controlling the flow of information to other members of the group?

Câu 14: During which stage of the Product Life Cycle (PLC) do sales start to climb quickly as early adopters continue to buy and new consumers follow their lead?

Câu 15: If a famous soft drink brand introduces a new 'Lemon-Lime' flavor under its existing brand name, which brand development strategy is it using?

Câu 16: What is the primary difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

Câu 17: In service marketing, the fact that services cannot be stored for later sale or use refers to which characteristic?

Câu 18: Which pricing strategy involves adding a standard markup to the total cost of the product?

Câu 19: manufacturer of candy bars wants its products to be available in as many retail outlets as possible (supermarkets, gas stations, vending machines). Which distribution strategy are they following?

Câu 20: Integrated Marketing Communications (IMC) requires a company to:

Câu 21: In a SWOT analysis, a company's outdated manufacturing technology would be categorized as a:

Câu 22: What does the term 'Customer Lifetime Value' (CLV) represent in marketing management?

Câu 23: Which type of marketing research data is collected specifically for the current research project at hand?

Câu 24: The marketing strategy that involves standardizing the core product globally while adapting some elements to local markets is known as:

Câu 25: company sells a basic printer at a very low price but charges a high price for the ink cartridges required to use it. This is an example of: