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Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án - Chương 2

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Câu 1: In tourism marketing, which of the following best defines the 'macro-environment'?

Câu 2: Which micro-environment actor is responsible for helping a tourism company promote, sell, and distribute its products to final buyers?

Câu 3: sudden increase in the national inflation rate is considered which type of macro-environmental factor?

Câu 4: The growing trend of 'solo travel' among millennials is primarily a result of changes in which environment?

Câu 5: In a SWOT analysis for a coastal resort, the rising sea level due to climate change would be classified as a:

Câu 6: Which of the following is an example of a 'public' in the tourism micro-environment?

Câu 7: When a government decides to implement a visa-free policy for certain countries, it is influencing the:

Câu 8: Which actor in the micro-environment provides the resources needed by a company to produce its goods and services?

Câu 9: What is the primary difference between the micro-environment and the macro-environment?

Câu 10: The use of Artificial Intelligence (AI) chatbots for 24/7 customer service in hotels is a development in the:

Câu 11: In tourism, 'demography' as a macro-environmental force refers to the study of:

Câu 12: Which of the following is considered an 'indirect competitor' for a luxury cruise line?

Câu 13: What is 'environmental scanning' in the context of tourism marketing?

Câu 14: hotel chain's decision to eliminate single-use plastics is a response to which environmental pressure?

Câu 15: Within the micro-environment, the 'Company' factor includes the need for marketing managers to work closely with:

Câu 16: Which macro-environmental factor is most likely to affect the 'disposable income' of potential tourists?

Câu 17: The General Data Protection Regulation (GDPR) in the European Union primarily impacts which marketing environment?

Câu 18: In tourism marketing, 'Media Publics' include which of the following?

Câu 19: Which of the following describes a 'Strength' in a SWOT analysis for a travel agency?

Câu 20: How does the 'Natural Environment' directly impact the winter tourism industry?

Câu 21: What is the primary goal of analyzing the 'Competitor' environment in tourism?

Câu 22: The shift toward 'Green Tourism' is a response to which macro-environmental factor?

Câu 23: Which of the following is an example of a 'Weakness' in a SWOT analysis?

Câu 24: Exchange rate fluctuations are a key concern in which tourism marketing environment?

Câu 25: In the micro-environment, who is considered the most important actor?