Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh

Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án - Chương 3

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Câu 1: According to Maslow's hierarchy of needs, which level represents a tourist's desire for status and recognition through luxury travel?

Câu 2: According to Plog's Model of tourist behavior, which type of traveler prefers familiar destinations and pre-packaged tours?

Câu 3: In tourism marketing, what are 'Push factors' primarily related to?

Câu 4: At which stage of the buyer decision process does a tourist feel 'cognitive dissonance'?

Câu 5: Which social factor includes groups that have a direct or indirect influence on a person's attitudes or behavior toward a destination?

Câu 6: When a tourist remembers only the positive aspects of a trip while forgetting the negative ones, which perceptual process is occurring?

Câu 7: Which model, developed by Philip Pearce, suggests that tourists move through levels of motivation as they gain more travel experience?

Câu 8: In the family life cycle, which group is most likely to prioritize 'child-friendly' facilities in their destination choice?

Câu 9: What is the term for the shared values, perceptions, and behaviors that a group of people from a specific country or region holds?

Câu 10: Which type of perceived risk involves the fear that a destination might not be safe or could lead to injury?

Câu 11: traveler who enjoys exploring unknown places and avoids typical tourist 'hotspots' is classified as what in Plog's model?

Câu 12: What does the 'AIO' framework in psychographic segmentation stand for?

Câu 13: Which of the following is considered an 'External' search for information in the travel buying process?

Câu 14: What is the primary difference between a 'Customer' and a 'Consumer' in a tourism context?

Câu 15: Which factor is a 'Pull factor' for a destination like the Maldives?

Câu 16: In the context of learning and tourism marketing, what are 'Cues'?

Câu 17: Which component of an attitude involves a person's emotions or feelings about a travel brand?

Câu 18: 'High-involvement' purchase in tourism is typically characterized by which of the following?

Câu 19: What is 'eWOM' in the modern tourism marketing environment?

Câu 20: Which role in the travel buying center is the person who first suggests the idea of going on a specific trip?

Câu 21: According to the 'Grand Model' of consumer behavior, what is the final stage of the process?

Câu 22: What describes a person's 'Self-concept' in tourism marketing?

Câu 23: Which of these is a 'Situational factor' that might influence a tourist's decision at the last minute?

Câu 24: What is the 'Moment of Truth' in the tourism service experience?

Câu 25: Which motivation level in Maslow's hierarchy is most likely being met by an 'Eco-tourism' trip focused on learning and personal growth?