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Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án - Chương 4

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Câu 1: In the context of the 'Customer-Defined Tourism Product', which level represents the basic problem-solving service that the customer is really buying?

Câu 2: Which of the following are services or goods that must be present for the guest to use the core product?

Câu 3: Supporting products in the tourism industry are best defined as:

Câu 4: The 'Augmented Product' in tourism marketing includes which of the following elements?

Câu 5: According to Butler's Destination Life Cycle (TALC) model, the stage where a destination sees a rapid increase in visitor numbers and the arrival of international hotel chains is:

Câu 6: In which stage of the Product Life Cycle (PLC) do sales growth rates typically slow down and competition becomes most intense, leading to price wars?

Câu 7: Which term describes a name, term, sign, symbol, or design intended to identify the goods or services of a seller and differentiate them from competitors?

Câu 8: What is 'Brand Equity' in the tourism and hospitality industry?

Câu 9: In the New Product Development (NPD) process, which stage involves a detailed review of the sales, costs, and profit projections for a new product?

Câu 10: When a resort designs its lobby with specific music, scents, and lighting to create a relaxed mood, it is focusing on which aspect of the augmented product?

Câu 11: The 'Product Mix' of a large tour operator refers to:

Câu 12: Which strategy is most appropriate for a destination in the 'Decline' stage of the life cycle that still has potential for a niche market?

Câu 13: What is the primary purpose of 'Concept Testing' in the development of a new tour package?

Câu 14: hotel chain that offers 'Economy', 'Standard', and 'Luxury' versions of its rooms is managing which dimension of its product mix?

Câu 15: Which characteristic of tourism products makes it difficult for consumers to evaluate the product before purchase, necessitating a strong brand image?

Câu 16: In Butler's TALC, the 'Exploration' stage is characterized by:

Câu 17: Co-branding in the travel industry, such as an airline partnering with a credit card company for a loyalty program, is primarily used to:

Câu 18: Which of the following describes a 'Product Line' in the context of a destination marketing organization (DMO)?

Câu 19: At which stage of the destination life cycle does the local community begin to provide specialized facilities for tourists, and the destination starts to be recognized as a distinct area?

Câu 20: The 'Commercialization' stage of New Product Development is most concerned with:

Câu 21: How does 'Customer Participation' affect the tourism product?

Câu 22: In tourism marketing, 'Physical Evidence' is used to address the challenge of intangibility by:

Câu 23: What characterizes the 'Stagnation' stage of the Destination Life Cycle?

Câu 24: Which of the following is a key strategy for a product in the 'Growth' stage of its life cycle?

Câu 25: 'Brand Identity' differs from a 'Brand Image' in that identity is: