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Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án - Chương 5

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Câu 1: According to the product levels model in tourism marketing, which level represents the fundamental benefit that the customer is really buying?

Câu 2: Which of the following is considered an 'augmented product' in the context of a luxury hotel stay?

Câu 3: Services or goods that must be present for the guest to use the core product are known as:

Câu 4: In tourism marketing, what is the primary difference between a 'facilitating product' and a 'supporting product'?

Câu 5: During which stage of the Product Life Cycle (PLC) do sales growth rates typically slow down because the product has achieved acceptance by most potential buyers?

Câu 6: Which stage of the Product Life Cycle is usually the most expensive for a tourism destination due to high promotional costs and low initial sales?

Câu 7: What is the term for the set of all product lines and items that a particular tourism company offers for sale?

Câu 8: What is the first step in the formal New Product Development (NPD) process for a travel agency?

Câu 9: Testing a new tourism product concept with a group of target consumers to find out if it has strong appeal is known as:

Câu 10: In the New Product Development process, 'Business Analysis' involves which of the following activities?

Câu 11: Which tourism marketing strategy involves adding new features to an existing destination to attract more visitors and extend its life cycle?

Câu 12: What is 'Brand Equity' in the tourism industry?

Câu 13: When a destination creates a unique name, symbol, or design to distinguish itself from other destinations, it is engaging in:

Câu 14: Which characteristic of tourism products makes branding especially important for reducing the consumer's perceived risk?

Câu 15: What is the 'Service-Profit Chain' concept primarily concerned with?

Câu 16: The process of 'internal marketing' in a hotel involves:

Câu 17: In tourism, 'Co-branding' occurs when:

Câu 18: Which strategy describes a company introducing a new product into a market where it already has established products?

Câu 19: 'Package Tour' that includes flights, hotels, and meals is an example of:

Câu 20: At which stage of the PLC is a destination most likely to experience 'over-tourism' and potential environmental degradation?

Câu 21: What is the term for a short, memorable phrase used in tourism marketing to convey a brand's essence, such as 'Incredible India'?

Câu 22: The 'Atmospherics' of a tourism product, such as the lighting, scent, and music in a hotel lobby, are part of which product level?

Câu 23: Which of the following is a key reason for a tourism product to fail during the commercialization stage?

Câu 24: The concept of 'Value Co-creation' in tourism implies that:

Câu 25: When a hotel chain decides to remove a non-performing brand from its portfolio, it is implementing a strategy of: