Quay lại danh mục Trắc nghiệm Marketing du lịch Tiếng Anh

Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án - Phần 1

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Câu 1: Which characteristic of tourism services refers to the fact that they cannot be stored for sale at a later date, such as an unsold hotel room for a specific night?

Câu 2: In the context of the 7Ps marketing mix for tourism, which 'P' refers to the tangible cues like brochures, websites, and hotel interior design that help customers evaluate the service?

Câu 3: Which tourism marketing concept describes the simultaneous production and consumption of a service, requiring the presence of both the service provider and the customer?

Câu 4: When a destination promotes its unique cultural heritage and natural landscapes to attract tourists, it is primarily utilizing which type of travel motivation factors?

Câu 5: Which stage of the Tourism Area Life Cycle (TALC) by Richard Butler is characterized by a rapid increase in tourist arrivals and the involvement of large-scale international operators?

Câu 6: Segmenting the tourism market based on variables such as lifestyle, personality, and values is known as:

Câu 7: Which element of the 7Ps involves the flow of activities and the series of steps taken to deliver a service to a tourist?

Câu 8: What is the primary challenge posed by the 'Variability' (or Heterogeneity) of tourism services?

Câu 9: Which marketing strategy aims to build long-term loyalty and deep engagement with tourists rather than focusing only on individual transactions?

Câu 10: luxury resort sets a high initial price to target high-income travelers who are less price-sensitive before eventually lowering it. What pricing strategy is this?

Câu 11: What is the main role of an Online Travel Agency (OTA) in the tourism distribution channel?

Câu 12: The 'People' element in the tourism marketing mix is critical because:

Câu 13: Which concept refers to the total perceived value and strength of a destination's brand in the minds of potential travelers?

Câu 14: Integrated Marketing Communications (IMC) in tourism ensures that:

Câu 15: Which of the following is a 'Push factor' according to travel motivation theory?

Câu 16: What is the primary objective of 'Destination Positioning'?

Câu 17: Under the SERVQUAL model, which dimension measures the ability to perform the promised service dependably and accurately?

Câu 18: travel company focuses on a small, well-defined segment of the market, such as 'extreme cave explorers'. This is an example of:

Câu 19: Which stage of the consumer decision-making process in tourism involves travelers reading reviews on TripAdvisor or watching YouTube vlogs?

Câu 20: In SWOT analysis for a travel agency, an 'Opportunity' could be:

Câu 21: Which promotional tool involves managing the destination's image through unpaid media coverage and community engagement?

Câu 22: In tourism marketing, 'User-Generated Content' (UGC) refers to:

Câu 23: What is the primary goal of sustainable tourism marketing?

Câu 24: Which strategy involves selling more of the current tourism products to the existing market segments?

Câu 25: What does the 'Intangibility' of tourism services imply for marketers?