Quay lại danh mục Trắc nghiệm Quản trị Marketing Tiếng Anh

Bộ 8 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

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Câu 1: Which marketing management philosophy holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

Câu 2: In the BCG Growth-Share Matrix, which category describes strategic business units with a high relative market share in a low-growth market?

Câu 3: When a company divides the market into units such as nations, states, regions, or cities, which type of segmentation is it using?

Câu 4: What is the most basic level of a product that addresses what the buyer is really buying to satisfy a fundamental need?

Câu 5: Which pricing strategy involves setting a high initial price for a new product to 'skim' maximum revenues layer by layer from segments willing to pay the high price?

Câu 6: In which stage of the Product Life Cycle (PLC) do sales start to climb quickly as early adopters continue to buy and other consumers follow their lead?

Câu 7: What type of data consists of information that already exists somewhere, having been collected for another purpose?

Câu 8: Which term refers to the differential effect that knowing the brand name has on customer response to the product and its marketing?

Câu 9: strategy of stocking a product in as many outlets as possible to ensure maximum brand exposure and consumer convenience is known as:

Câu 10: Which concept emphasizes that a company must carefully integrate and coordinate its many communication channels to deliver a clear, consistent, and compelling message about the organization and its products?

Câu 11: What is the term for the customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers?

Câu 12: Factors such as demographic, economic, natural, technological, political, and cultural forces belong to which part of the marketing environment?

Câu 13: firm that is willing to maintain its market share without 'rocking the boat' and often copies or improves upon the leader's products and programs is called a:

Câu 14: In a SWOT analysis, external factors that the company may be able to exploit to its advantage are classified as:

Câu 15: Which stage of the consumer buyer decision process involves 'cognitive dissonance', or buyer discomfort caused by post-purchase conflict?

Câu 16: The business demand that ultimately comes from the demand for consumer goods is known as:

Câu 17: Which international marketing strategy involves adjusting the marketing strategy and mix elements to each international target market?

Câu 18: Which characteristic of services refers to the fact that services are produced and consumed at the same time and cannot be separated from their providers?

Câu 19: Setting prices based on buyers' perceptions of value rather than on the seller's cost is known as:

Câu 20: Short-term incentives such as coupons, contests, and discounts used to encourage the purchase or sale of a product or service are called:

Câu 21: In the Ansoff Product/Market Expansion Grid, which strategy involves a company starting up or buying businesses outside of its current products and markets?

Câu 22: The total number of versions offered of each product in a company's product line is known as the product mix:

Câu 23: Which component of holistic marketing focuses on building mutually satisfying long-term bonds with key stakeholders like customers, employees, and suppliers?

Câu 24: tool used by marketers to show consumer perceptions of their brand versus competing products on important buying dimensions is called a:

Câu 25: The practice of cutting out marketing channel intermediaries by product or service producers, or the displacement of traditional resellers by radical new types of intermediaries, is known as: